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Event Planning: Expectations vs. Reality

By November 6, 2018No Comments

According to movies and reality TV, event planning is so exciting, so glamorous! Sure, Jennifer Lopez in The Wedding Planner rocked an ear piece, carried a fanny pack of survival supplies, and WHAT – meets the love of her life? Dream job!

 

 

 

So, is it glamorous? At South Florida-based PR agency Durée & Company, we have experience with a diverse clientele to provide creative solutions, careful strategic planning, media outreach and seamless execution of a successful event, leaving attendees with an exemplary, lasting impression. With our experience, we have noticed that event planning isn’t always how TV makes it seem. If you’ve ever taken on that responsibility yourself, your planning experience might have been similar to ours, a little bit more like this…

Budgeting:

Expectation: I will absolutely stick to my budget. I’m fiscally responsible and organized.

Reality: It costs HOW much to print invitations? Electronic invites it is!

Choosing a Theme:

Expectation: This is going to be so exciting! I love themed parties! Decision making is a piece of cake.

Reality: Gatsby, Old Hollywood, Casino Royale? Let’s flip a coin.

Determining Menu Items:  

Expectation: Charcuterie and crudité? How much can people eat?

Reality: Barbarians.

Event Day:

Expectation: I’m going to be SO composed come event day. We’ve been planning it for months. What could possibly go wrong?

Reality: Traffic? Rain? A FIRE? NEVER!

Maybe event planning isn’t SO bad and with enough groundwork, organization and the right team of experts, it can actually be easy, and FUN. Still not convinced? Check out our 7 Top Tips to Master Event Planning!

More importantly, just call us! Let us take the hassle off your hands. At Miami and Fort Lauderdale-based public relations agency Durée & Company, we are trained to help you plan. From ribbon cuttings, real estate groundbreakings, and milestone anniversaries, we deliver memorable events to our clients. Even if our team is not responsible for your event’s food, décor, invitations and celebrity chef, we can help you develop a timeline, budget and resource guide for how to make them all happen.

 

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!