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Event Planning: Expectations vs. Reality

By November 6, 2018No Comments

According to movies and reality TV, event planning is so exciting, so glamorous! Sure, Jennifer Lopez in The Wedding Planner rocked an ear piece, carried a fanny pack of survival supplies, and WHAT – meets the love of her life? Dream job!




So, is it glamorous? At South Florida-based PR agency Durée & Company, we have experience with a diverse clientele to provide creative solutions, careful strategic planning, media outreach and seamless execution of a successful event, leaving attendees with an exemplary, lasting impression. With our experience, we have noticed that event planning isn’t always how TV makes it seem. If you’ve ever taken on that responsibility yourself, your planning experience might have been similar to ours, a little bit more like this…


Expectation: I will absolutely stick to my budget. I’m fiscally responsible and organized.

Reality: It costs HOW much to print invitations? Electronic invites it is!

Choosing a Theme:

Expectation: This is going to be so exciting! I love themed parties! Decision making is a piece of cake.

Reality: Gatsby, Old Hollywood, Casino Royale? Let’s flip a coin.

Determining Menu Items:  

Expectation: Charcuterie and crudité? How much can people eat?

Reality: Barbarians.

Event Day:

Expectation: I’m going to be SO composed come event day. We’ve been planning it for months. What could possibly go wrong?

Reality: Traffic? Rain? A FIRE? NEVER!

Maybe event planning isn’t SO bad and with enough groundwork, organization and the right team of experts, it can actually be easy, and FUN. Still not convinced? Check out our 7 Top Tips to Master Event Planning!

More importantly, just call us! Let us take the hassle off your hands. At Miami and Fort Lauderdale-based public relations agency Durée & Company, we are trained to help you plan. From ribbon cuttings, real estate groundbreakings, and milestone anniversaries, we deliver memorable events to our clients. Even if our team is not responsible for your event’s food, décor, invitations and celebrity chef, we can help you develop a timeline, budget and resource guide for how to make them all happen.


About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

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