Recognition for excellence in PR by fellow leading PR professionals is quite an honor. They know their stuff, and they know something great when they see it. So when we at South Florida PR firm Durée & Company found out that we are finalists for two 2015 Gold Coast PR Council (GCPRC) Bernays Awards, which recognize outstanding PR performance and campaigns, we were thrilled.
In fact, this is the third consecutive year that our firm has been a finalist (we’ve won the past two years) for the esteemed awards, presented by members of the GCPRC, South Florida’s largest independent organization of PR & marketing professionals. The 2015 awards will honor PR efforts which took place between Dec. 1, 2013 and Nov. 30, 2014. This year, we’re finalists in the two following categories:
- “PR Campaign by a Small Company or Firm” for our work with Patricia and Phillip Frost Museum of Science (formerly Miami Science Museum). We’ve created new buzz about the current 65-year-old Patricia and Phillip Frost Museum of Science, while there is much public anticipation of the new, state-of-the art museum facility opening in 2016 in downtown Miami.
- “Nonprofit/Charity Project or Campaign – Small” for our work with Coral Springs Museum of Art. Among our many accomplishments was repositioning the museum from being a local arts museum to a regional digital arts/modern art attraction.
In 2014, we won the Bernays Award for Branding/Image Campaign, for our work in raising awareness and support of Parkland, Florida’s Rising Tide Car Wash, a groundbreaking social enterprise that empowers young adults with autism. And in 2013, we won in the category of PR Campaign by a Small Company or Firm for our work with Boys & Girls Clubs of Miami-Dade.
We’ll find out how we did on Friday, Jan. 30 at the 11th Annual Bernays Awards Luncheon at Boca Dunes Golf & Country Club. As finalists for our work with two amazing South Florida museums, we’ll be very proud to be there, among some of South Florida’s most prominent PR and marketing professionals.