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Five Ways Their “Big Day” Can Build Your Brand – #ThinkPinkPR Strategies for Wedding Season

By April 21, 2015May 23rd, 2018No Comments
think pr strategies for the wedding season

f780eb32f54fea8100b16d6fcb550edeWedding season is just a few weeks away. In Florida, “peak season” begins in May and continues through June, skips over the months of July and August, then picks up again in September and October. If you’re in the wedding business, now is the time to start thinking PR and promotion. Why?

Your calendar is filling up, which means you’ll have plenty of opportunities to document and publicize what will make you attractive to new clients. Here are five things public relations firm Durée & Company asks our #ThinkPinkPR clients to consider as they gear up for one of the busiest “romance” seasons of the year:

1) Your Signature

The wedding industry is so large and diversified that you need to stand out with a unique selling proposition. What is your special touch? If a writer called to include you in a feature article on wedding trends, could you speak to your signature? Is it an approach, a talent or a level of experience? Whatever it is – whether it’s organic, luxurious, locally sourced, cultural, musical or your own invention – own it and make it turn heads.

2) Your Social Media

Brides and grooms start their search for vendors on the Internet, so your social media presence should be professional, up to date and consistent. Whatever platform you choose, make sure it’s filled with amazing imagery, accurate contact information and glowing testimonials.

606b8ed27268133006a23e54564f3e403) Photography/Imagery

Speaking of imagery, ensure that yours is top-notch. People visualize weddings from the gown to the venue to the food, so photos and videos are a critical part of your PR mix. It’s worth the investment to hire a professional photog and videographer to capture your signature influence on the food, flowers, décor, invitations, location, gifts, music or fashion. You will use these images everywhere.

4) Permission from your clients

Never assume your “best work” will want to be part of your PR plan. Be sure to ask and get in writing official permission to share a bride and groom’s special day. They may consider it an occasion just for family and friends, not a marketing strategy. If they do say “I do” to you using their story, the best media stories should showcase how you solved a wedding challenge. For example, did your creativity avert disaster? Is your wedding signature tied to a hot trend? Did you use new technology to solve an old problem – or old technology to solve a new problem?

5) The Almighty Review

Clients and vendors talk, and good feedback legitimizes you. In this age of online reviews, great marketing can be completely undone by bad personal reviews. Be nice to work with, as well as good at your job. And don’t forget to ask satisfied clients to post great feedback on review sites. If you don’t ask, you don’t receive.

So, if you’re in the biz of helping others tie the knot, allow the public relations specialists at Durée & Company create the buzz you need to attract new clients. Peak wedding season is fast approaching!

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!