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Getting Insight: Social Media Metrics

By March 21, 2017May 23rd, 2018No Comments

social media metrics

Social media has become a very important communication channel to help grow and sustain a successful business. Fort Lauderdale public relations firm Durée & Company is very familiar with the various social media platforms, as we handle a number of social media campaigns for our clients. While it’s important to keep content coming, it’s important to make sure the right content is being posted. How do you know if you’re posting the right content? The answer lies in social media metrics!

Social media metrics show different stats that indicate engagement, impressions and more. Facebook alone has a great tab on its business pages that allow users to see how the content is performing. How do you find this information on a business page? Click “insights” above your cover photo, and you will be introduced to data for your page including page views, page likes, engagements and more. It’s always good to study this data at least monthly to see what your followers are responding to and what they are not. You can measure this by looking at the reach for individual posts.

Twitter also has its own analytics that can be found here: analytics.twitter.com. This will show a 28-day summary of your tweet activity where you can see which tweets had the highest engagement rate and impressions. You can also choose to see your top tweets. This is a good tool that shows you the type of posts your followers like to see.

Instagram has yet to have its own insights, but at Durée & Company, we use Sprout Social to pull reports to see how our clients’ Instagram pages are doing. Sprout allows us to see a detailed report that even shows us which hashtags are getting the most engagement. Hashtags are key, so we definitely love that the reports show this!

When you’re on your LinkedIn business page, you can click on “analytics” at the top of the page for data on your posts. This will show you interactions, clicks on links, reach and more. One of our favorite features of the LinkedIn analytics is the visitor demographics. It’s always interesting to see (and good to know!) the type of person that is viewing your posts.

After reviewing these analytics for the different social media platforms, it’s important to take the time and evaluate what you are going to change for the next month to increase activity. All this data is out there to help you grow your social media channels, so take advantage of these amazing tools that are offered!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!