At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we know exactly how to leverage influencer relations with client needs to produce stellar partnerships and unbeatable product promotion. It’s all about the relationships! Here are a few ways a larger-than-life social media influencer can transform your PR strategy.
Humanize the brand
Social media influencers are anything but rigid. When interacting with a brand on social media, influencers are persuasive and engaging. They demonstrate how to use a brand and love it in daily life. Now more than ever, many influencers are more than just a pretty face. They are thought leaders in their industries, whether they fall under fitness, food, spirituality, fashion or numerous other categories.
Many influencers focus on a specific niche. So when a consumer views their content, they believe the influencer likes the product they’re promoting, even if they’re being paid to do so. Therefore, it is important to choose influencers who are authentic – and who won’t just accept any partnership. Selective influencers take time in reviewing products and give honest feedback to their followers. If they like the product, the business is potentially in for some phenomenal exposure.
In addition, influencer content spreads the word about a brand or product in a more organic way than traditional advertising or even media coverage. For many, content is shared by an influencer in real time or explaining how it has personally improved their lives. It’s casual and informal content, making it a genuine way to humanize a brand. As well, consumers might save the post or refer back to this influencer’s page to hear more about a product or remember to come back to it later.
Directly Reach Target Audiences
In choosing an influencer to partner with a brand, it’s important to know the target audience of your PR strategy. Once the brand can identify an influencer whose following aligns with the values of the brand, that’s when the magic can happen. Each audience has different needs, and it’s crucial to paint a picture of the buyer persona. This way, you get an idea about which type of influencer to choose.
For instance, for a food and beverage company that promotes healthy living, an influencer in the fitness or nutrition space may be ideal. Sometimes, it may be more advantageous to use a micro or local influencer. Their audiences are more concentrated and they often experience more engagement on their pages. People also tend to trust smaller influencers (we’re talking 10K – 100K followers). Unlike Kylie Jenner, they aren’t being paid millions to promote products.
Knowing the various demographic profiles a brand caters to makes selecting an influencer much easier and finding the right fit will help communicate the brand message that much easier.
Want to dip into influencer marketing? At D&Co, we have relationships with established influencers in a variety of industries and can help create lasting partnerships and fruitful results. In fact, we even have an influencer collaboration page on our website which matches influencers with a brand’s goals and desired audience. Creating lasting partnerships with brands and influencers is not only our artful skill and expertise but our passion. See what finding the right influencer can do for your PR strategy.
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.