No matter what type of product a brand is selling, at Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company, we know that the competition is fierce. If you’re looking for a way to sell your product in the digital space, you need an email marketing strategy tailored toward your customers’ purchasing habits.
With the right email marketing and digital campaigns, you can capture your website visitors’ information. You can then use those details to nurture your relationships with them and ultimately convert them into sales.
Here are 4 ways to use email marketing to successfully sell your product or service.
Use Enticing Subject Lines
The first thing your potential customer sees is your subject line. So using engaging or even shocking subject lines can mean the difference between your email being opened or placed in the trash. From emojis to clever taglines, the possibilities are endless. All brands are unique, so the language that works for one brand won’t necessarily work for another. It is important to use creative and captivating subject lines to draw users in—new and old.
Keep it Short & Sweet
Most shoppers receive hundreds of sales emails a day. The reality is, they only open a small percentage of these emails. They read even fewer. And it’s only a small amount that they actually act on by clicking a link. It’s important to keep your readers engaged, and you only get a few seconds to grab their attention. Avoid lengthy and wordy emails. Use visuals and make it easy to find the link to “add to cart” or instantly purchase. The ultimate goal is to interest your reader, not to sound like a used-car salesman.
Use a Call-To-Action
When you create an email campaign, one of the most vital components is the call-to-action, or CTA. A call-to-action grabs the reader’s attention and encourages him or her to act. Offer a deal or discount, encourage people to read or “learn more” or make clicking on a link seem like a no-brainer with persuasive language. Examples of encouraging the end-user include: shop now, act fast, claim your coupon and subscribe for instant discounts.
Focus on the Consumer Demographics
It’s important to understand the brand’s audience so a business can craft email content that resonates with its target consumers. By understanding your demographics, a business can identify the constituents in a database and understand the buyers’ characteristics, wants and needs. Create segmented lists within your database and try organizing them by gender, age and location. The more information you can get about your audience in the sign-up process, the more preferences you’ll have for demographic segmentation. Be mindful with this, though, because asking for too much information can deter someone from signing up at all.
Overall, the idea is to make purchasing your brand’s product or service easy for your customer. Today, consumers desire instant accessibility. Armed with iPhones and smart technology, buyers have a high expectation of how products should be presented as well as how quickly they should be accessed. Email campaigns are always evolving, so don’t worry about keeping up with the latest trends – that’s where we come in! Give us a call and we’re happy to boost your brand to the top of mind, engage a target audience with strategic messaging and entice potential customers with personalized offers.
About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, cannabis and psychedelics, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
