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Is Your PR Ready for the Holidays?

By December 2, 2014May 23rd, 2018No Comments
feeding south florida holiday cards

10400018_10152627432208922_4450110232829474503_nThe 2014 holiday season is officially upon us, and you can add “spruce up my PR” to the list of things to do. Here are three things that public relations firm Durée & Company suggests you consider:

  • Put a more strategic bow on your email communications. If you send out a regular e-letter, as does Durée & Company client Riverwalk Arts & Entertainment District, now’s the time to take a closer look at how it’s working and who it’s reaching. Special events, campaigns and sales geared toward holiday sales and awareness deserve strategic attention. 

Everyone is spending during the holidays, so why not focus on seasonal or specialty items that people need to buy for the festivities? Durée & Company’s client Boys & Girls Clubs of Miami-Dade sells Christmas trees and wreathes from North Carolina handpicked by Boys & Girls Clubs of Miami-Dade’s President Alex Rodriguez-Roig. According to this Business Journals article on instituting the “Know, Go, Grow” marketing strategy, 20 to 40 percent of many businesses’ annual sales happen between November and January.

  • Get your holiday angle ready. Reporters and editors are looking for new ways to tell the same story every holiday season. Our friends at JustAskBoo always welcome unique and relevant content for newsletters.  If you have a product or service that makes holiday shopping, cooking, travel or entertaining better or easier, now is the time to prepare your pitch. Have photos, recipes, video and speaking points ready, and if it’s a product, set a few aside as giveaways.

Warm Apple & Walnut CrostadaIn November and December, Durée & Company will be spreading cheer by pitching clients BRIO Tuscan Grille’s and BRAVO! Cucina Italiana’s special holiday drinks, bonus cards and offers, plus Chima Brazilian Steakhouse’s deliciously divine holiday specials. In addition, we’ll be letting our neighbors in Palm Beach County, know they have a new hot spot to visit for holiday parties and gift cards – The Alchemist Gastropub & Bar on Clematis Street.

 

  • Glitz up your gift-giving strategy. Working with nonprofits can be a win-win if the nonprofit’s mission is aligned with your own. For example, Durée & Company’s client VSBrooks 10479397_803905626339186_4423710151129646531_oADVERTISING is famous for its creative designs and is a huge supporter of Feeding South Florida™, another member of the Durée & Company’s family. For the holidays, VSBrooks ADVERTISING has created three different holiday card designs, which can be purchased in 6- and 12-packs (envelopes included). The 6-pack of holiday cards ($30) provides 300 meals to those facing food insecurity; the 12-pack of cards ($60) provides 600 meals. The cards can be purchased at www.feedingsouthflorida.org

Also, now is the season for fundraisers and auction committees to be on the hunt for silent/live auction items. By presenting a truly unique experience or gift, you can create a holiday PR moment and do good at the same time.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!