The 2014 holiday season is officially upon us, and you can add “spruce up my PR” to the list of things to do. Here are three things that public relations firm Durée & Company suggests you consider:
- Put a more strategic bow on your email communications. If you send out a regular e-letter, as does Durée & Company client Riverwalk Arts & Entertainment District, now’s the time to take a closer look at how it’s working and who it’s reaching. Special events, campaigns and sales geared toward holiday sales and awareness deserve strategic attention.
Everyone is spending during the holidays, so why not focus on seasonal or specialty items that people need to buy for the festivities? Durée & Company’s client Boys & Girls Clubs of Miami-Dade sells Christmas trees and wreathes from North Carolina handpicked by Boys & Girls Clubs of Miami-Dade’s President Alex Rodriguez-Roig. According to this Business Journals article on instituting the “Know, Go, Grow” marketing strategy, 20 to 40 percent of many businesses’ annual sales happen between November and January.
- Get your holiday angle ready. Reporters and editors are looking for new ways to tell the same story every holiday season. Our friends at JustAskBoo always welcome unique and relevant content for newsletters. If you have a product or service that makes holiday shopping, cooking, travel or entertaining better or easier, now is the time to prepare your pitch. Have photos, recipes, video and speaking points ready, and if it’s a product, set a few aside as giveaways.
In November and December, Durée & Company will be spreading cheer by pitching clients BRIO Tuscan Grille’s and BRAVO! Cucina Italiana’s special holiday drinks, bonus cards and offers, plus Chima Brazilian Steakhouse’s deliciously divine holiday specials. In addition, we’ll be letting our neighbors in Palm Beach County, know they have a new hot spot to visit for holiday parties and gift cards – The Alchemist Gastropub & Bar on Clematis Street.
- Glitz up your gift-giving strategy. Working with nonprofits can be a win-win if the nonprofit’s mission is aligned with your own. For example, Durée & Company’s client VSBrooks ADVERTISING is famous for its creative designs and is a huge supporter of Feeding South Florida™, another member of the Durée & Company’s family. For the holidays, VSBrooks ADVERTISING has created three different holiday card designs, which can be purchased in 6- and 12-packs (envelopes included). The 6-pack of holiday cards ($30) provides 300 meals to those facing food insecurity; the 12-pack of cards ($60) provides 600 meals. The cards can be purchased at www.feedingsouthflorida.org
Also, now is the season for fundraisers and auction committees to be on the hunt for silent/live auction items. By presenting a truly unique experience or gift, you can create a holiday PR moment and do good at the same time.