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It’s Time to #RockYourRide! D&Co Dynamos Are Ready to Pedal

By April 25, 2017May 23rd, 2018No Comments

Get ready to #RockYourRide… again! May is National Bike Month, which means a month-long showcase of the benefits and fun of cycling, from the pure enjoyment of pedaling to the associated health benefits. Fort Lauderdale PR firm Durée & Company is getting ready to celebrate National Bike Month the best way we know – indoor cycling.

The D&Co dynamos have become cycle pros through our work with CycleBar. In our partnership, we have worked to launch three south Florida locations including CycleBar Davie in September 2016, CycleBar Palm Beach Gardens in March 2017 and now CycleBar Weston opening on May 1. CycleBar is a new concept of indoor cycling that offers a high-energy workout in a rock concert atmosphere. As part of CycleBar Weston’s grand opening activities, they will be offering 3,000 free rides to the public from May 1 – May 21. Want to get in on the fun? Click here for more details.

The Durée & Company team is scheduled to ride at CycleBar Weston on May 8 at 6:45 p.m. and we are calling all friends, family, and spin addicts to come join us for the fun! The CycleStar instructor will lead this high-energy ride in the state-of-the-art CycleTheatre consisting of 48 bikes, LED light, wide-screen graphics and a DJ booth.

Reserve your seat today to join us for our free 50-minute, rock concert ride!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!