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Let’s Build the City of the Future!

By February 16, 2015May 23rd, 2018No Comments
innovation engineering weekend

PrintFrom Thursday, February 19 through Sunday, February 22, the brightest minds in South Florida will gather at Patricia and Phillip Frost Museum of Science, a Durée & Company client, for a weekend celebration of event programming focused on Innovation & Engineering.

MiaSci DancefloorKicking off on Thursday 2/19, Frost Museum of Science will host Science Up Close, a casual science conversation with light refreshments featuring guest speaker Dr. Rodolphe el-Khoury, Dean of the University of Miami School of Architecture. Dean el-Khoury will discuss “Inhabiting the Internet of Things,” a vision for the future where embedded technologies are in everyday objects and appliances, connecting us to one another and things in ways we are only beginning to imagine.

On Friday 2/20, Frost Science Young Patrons hosts City of the Future PechaKucha Night 20×20 presentation, a speaker format in which 20 images are shown, each for 20 seconds. Throughout the evening, guests will enjoy complimentary libations courtesy of Tito’s Vodka, Mandarine Napoléon, ZIOBAFFA, Lucky Buddha and Lemon City Tea, in a fun and thought-provoking atmosphere while making their very own pottery through a special Maker’s activity.

Rev Innovation weekend abstractDuring Innovation & Engineering Weekend, families can enjoy interactive presentations and demonstrations including urban gardening, building challenges and more.

What we’re most excited about at Durée & Company, an award-winning public relations, marketing, and special events firm, is that Frost Science is giving all of us (and you too!) the opportunity to have our voices heard about what we want and need in South Florida in the future.

Best Buy Teen Tech Center at Patricia and Phillip Frost Museum of Science 2Festival participants will have the unique opportunity to share their thoughts and visions on how to improve Miami’s urban landscape and build the city of the future with leaders from Gehl Studio, a global urban design firm. Gehl Studio will be collecting input on how the new Patricia and Phillip Frost Museum of Science building (opening in downtown Miami in 2016) can best support innovation and technological advances in the South Florida community.

For more information, visit www.miamisci.org/iefrost.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!