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OOKA Expands Professional Offerings with the Launch of OOKA Pro, Hookah Designed for the Hospitality Industry

By March 10, 2026March 11th, 2026No Comments

OOKA is proud to announce the launch of OOKA Pro, a cutting-edge charcoal-free hookah device specifically designed for professional use in the hospitality industry, catering to bars, restaurants, hotels, nightclubs, lounges and more. From the makers of Al Fakher, the #1 shisha in the world, OOKA Pro and its pods are a testament to years of experience in formulating best-selling flavors.

OOKA Pro delivers a clean, hassle-free hookah experience by eliminating the need for charcoal, allowing venues to safely serve guests within their establishment. With no ash or accidental burning, it provides a safer alternative that heats up in just five minutes. Its simple pod-based system is intuitive and requires no prior hookah expertise or extensive staff training, saving time and effort for hospitality business owners.

Designed with the user in mind, OOKA Pro pods are crafted with authentic, premium hookah molasses and deliver up to 90 minutes of enjoyment. They are available in classic tobacco as well as nicotine-free options. With a single charge on OOKA Pro lasting up to eight hours, venues can offer up to five uninterrupted sessions while being ready to serve instantly. Guests can share their sessions easily and safely with OOKA Pro’s built-in 360° rotating feature and tilt sensor that powers down the device if it isn’t upright.

Designed to elevate a venue’s ambiance, OOKA Pro features a sleek, modern design with 14 customizable LED color options, adding a unique visual element that complements any venue’s aesthetic.

Venues interested in serving OOKA Pro will receive support services including a dedicated account manager, exclusive activation campaigns for select partners, social media promotion, complimentary product allocations and consumables like mouth tips, tailored incentive programs, in-depth training materials, marketing support and assets, extensive warranty, and more.

“We are proud to introduce OOKA Pro, our charcoal-free hookah device designed specifically to serve the hotel, restaurant and catering industry,” said Ashley Bock, Marketing Director of the Americas at AIR. “It’s a clean, safe and modern option that can elevate the guest experience without the mess of the traditional hookah. Whether venues are looking to include hookah on their menu for the first time or desire to upgrade from serving traditional hookah, OOKA Pro allows them to tap into a new audience segment looking for unique hookah experiences.”

OOKA’s advanced heating technology uses smart NFC chips unique to each pod, allowing the pod to communicate the heating profile to the device. Its premium-grade aluminum pods with nano perforations ensure ideal heat distribution and enhanced airflow.  This means that guests will enjoy consistent hookah sessions every time without dedicated staff for this service.

First launched in 2023, OOKA is now a global sensation in hookah with operations in the UAE, Germany and the United States. Backed by four years of research and more than $50 million in development, OOKA was designed in the UAE by the makers of Al Fakher for home and commercial use.

OOKA is offering a four-week trial for OOKA Pro device for on-premises partners.

OOKA Pro is proudly served at over 100 establishments internationally, including W Hotels, ADDMIND, Emirates Palace Mandarin Oriental, Atlantis Resorts, Four Seasons Miami, Rock Bar Night Club Fort Lauderdale; Cataluna Jacksonville, PAC Carteret New Jersey, and more.

For more information or to make a purchase, visit https://us.ooka.com/ooka-for-business.

About Advanced Inhalation Rituals (AIR)

Founded in 1999 and based in Dubai, Advanced Inhalation Rituals (AIR) operates in over 100 countries and leads the $19 billion global hookah market. With a focus on innovation, it combines tradition with cutting-edge technology, growing 3x faster than competitors over the past decade.

In 2023, AIR revolutionized the future of hookah with the launch of OOKA, offering the most versatile and convenient way to enjoy charcoal-free hookah. Featuring advanced heating, a pod system, sleek design, and exceptional performance, OOKA modernizes the traditional hookah experience. AIR holds 47% of the global hookah market, which is projected to grow to $22 billion by 2026. In addition to OOKA, its portfolio includes brands like Al Fakher, the world’s #1 hookah brand, hookah.com, the top e-commerce platform for all things hookah, shisha.com, the world’s best hookah directory, and more. For more information, visit https://air.global/.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!