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Branding

Popular Branding Items Amid the COVID-19 Pandemic

By August 11, 2020No Comments
covid-19 branding items

The COVID-19 pandemic is continuing to alter the way people and businesses operate. It’s also changing people’s wants and needs, whether it’s buying a new mask or making sure hand sanitizer is available at all times. With this new consumer behavior, businesses have opted to market their brand with some of the newly popular promotional items.

With health and safety being a main priority in the age of the COVID-19 pandemic, there are some hot new customized promo items that will keep people safe from the virus while also gaining exposure for your brand. Whether it’s a business, nonprofit organization, club, etc., there are many ways to showcase a brand and message, while helping to stop the spread of the virus.

We at Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company are here to share our top picks for promotional items and swag customization during the COVID-19 pandemic:

  • Masks and Face Covers: They’re a must! Although new rules and guidelines are put in place almost daily, masks and face covers are here to stay for the foreseeable future. Most indoor places require masks, and even if they don’t, a majority of people are wearing them anyway as a precaution. Whether they are plain, funny, or stylish, masks are an essential way to protect oneself and others, plus a way to promote a business, organization or cause by adding a logo or message.
  • Hand Sanitizer: While hand sanitizer was sold out almost everywhere when the COVID-19 pandemic hit, it is now a hot item that people carry wherever they go. Whether they are using it after leaving a store, before eating at a restaurant, or when they enter a hospital, people constantly have their hand sanitizer bottles visible. Also, P&O Global Technologies offers the Check Point Temperature Pedestal, which features a hands-free sanitizer dispenser and can be branded for businesses, gyms, hospitals and more.
  • No Touch Tools: From doorknobs to elevator buttons and ATMs, there are things that simply need to be touched ― and have lots of germs on them! No touch tools are no longer just for germophobes ― they are for everyone who is worried about touching surfaces that others have already touched. Some of these tools work on touchscreens and signature pads at stores as well. Wildly popular, they are not only clever tools to avoid touching, but fantastic ways to advertise.
  • Pens: These have always been a popular promotional item because most people use them every day, but now, more than ever, people want to keep their own pen with them all the time so they don’t have to touch pens that others have used. They are cost effective, have high usability, and last a long time ― ideal for publicizing an organization or business!
  • Mini Hand Moisturizer: Due to the COVID-19 pandemic, people are more diligent about washing their hands. The result: dry skin. Mini hand moisturizers have risen in popularity, and everyone ― men, women and children ― are carrying them around to avoid cracked skin. They’re also the perfect product to add a customized label around the bottle.

While these are just a few of the popular promotional items that have evolved amid the COVID-19 pandemic, there are thousands more to choose from to customize and promote your brand. Durée & Company can take away the stress of what promotional items to order, from where to order them, how to place a logo, etc. Even before the COVID-19 pandemic, our brand experts specialized in promotional items and knowing just the right way to make our clients stand out. To find out more about what promotional items would work best for your business or organization, please contact us.

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!