Created with the purpose of “rebooting” one’s life, lifestyle brand Reboot & Co. debuted its ‘Reboot Recreation’ collection at an event on Friday, February 18, 2022, in Aspen, Colorado. Held at the W Aspen, the après ski event showcased the brand’s comfortable, simplistic and high-end quality pieces that speak to the active consumer. Reboot & Co.’s founders personally welcomed guests and spoke about the brand’s inspiration and pathway to this anticipated launch. VIP guests enjoyed stunning 360-degree mountain views from the hotel’s chic Wet Deck rooftop. A Reboot Recreation pop-up shop housed signature pieces from the collection including the Capsule Hoodie and Sweatpants, loungewear sets, and silk boxing shorts that guests could peruse and purchase on site. The après ski event segued into a stunning sunset ambiance with the sounds of internationally acclaimed DJ Swaylo. Guests enjoyed light bites and sipped on signature Reboot Refresher cocktails as well as selections from the Mila Wines portfolio. As an added element, those in attendance could enjoy a photo booth experience from SocialLight. Each guest personally received a swag bag that featured ski balm and a Reboot & Co. branded hat.