At Aspen and Fort Lauderdale PR agency Durée & Company, we know how important branding is, especially when it comes to real estate. Promotional items are a great way to keep a company’s name top of mind for a current client or future clients. At D&Co, branding is woven into every strategy to make a company, person or service not only well-known but also well-liked. Adding promotional products to a real estate marketing mix adds a unique and tangible dimension to the overall messaging.
Whether it’s a real estate developer, an agent with a new listing or sale, a new construction project, or a commercial property, The Dynamos have created a list of the top swag items to add to a marketing strategy depending on the occasion.
Groundbreaking Ceremony
Safety, but make it fashionably branded! Breaking ground on a new construction project is a milestone that should be celebrated. We suggest branded hard hats and shovels for real estate groundbreakings as they make the presentation and pictures look uniform. At the end of the event, consider giving the shovels to city officials or other dignitaries that were in attendance as a commemorative gift for their dedication and support of the project. For additional attendees, it’s also nice to thank them for attending by presenting some type of giveaway at the end. Whether it’s a mini bottle of champagne with a customized label or a branded gift bag with various promotional items inside, guests appreciate the gesture and it’s another opportunity to share information about the project.
Open Houses
As a real estate agent, it’s customary to give away business cards at an open house but consider gifting a branded promotional item to stand out from competitors. Even in this digital age, one of the most useful giveaways is a classic notepad, pen or tote bag. After a sales meeting or showing, package all materials up in a branded bag with any information on the project, details on the property, background on the developer, etc.
Tradeshows
Attending a tradeshow or sponsoring an event? A branded tablecloth or pop-up banner is a must. The ultimate booth setup should be welcoming and eye-catching, and people should know the brand/company name before coming up to the booth. On the table, you can include promo items for attendees to grab. The giveaway should be tailored to the audience.
Thank You Gifts
Real estate professionals can show client appreciation with branded gifts to encourage future sales/listings and referrals. The best giveaways are the ones that reflect the personality of the brand and are useful. In South Florida, consider a beach bag, hat or even a branded towel as a thank you gift to align with the overall South Florida lifestyle. In Aspen, consider lip balm, hats, zinc sticks, recyclable water bottle, and ski ties. Carefully curated promo items make an everlasting impression and get the company or project’s name in front of existing clients, referral sources and new potential clients.
Closing the Deal
Pop the bubbly, you’ve closed the sale! The ideal closing gift is both memorable and personal, and champagne or wine gifts raise the bar on both counts. While it’s common for real estate agents to gift a bottle of wine or champagne as a closing gift, that bottle can be quickly gone and forgotten. The Dynamos love a good reusable bottle carrying case, whether it’s a custom cooler or a freezer gel wine tote.
Make sure that all promotional items are attention-grabbing and useful. Branding and promotional swag can separate a brand from its competitors and provide that “it” factor. No matter what the budget is, our brand experts can help curate thoughtful swag that will help make a lasting impression. If you’re looking for an experienced PR and marketing agency to assist you with all your promo items and swag needs, call us at our Fort Lauderdale office at 954.723.9350 or Aspen office at 970.452.2195, or email us at info@dureeandcompany.com.
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
