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Radio Revenue Will Surpass $50 Billion in 2018. Will You Be on the Air?

By November 18, 2014May 23rd, 2018No Comments
on air radio

imagesAccording to PwC, the U.S. firm of the worldwide PricewaterhouseCoopers organization, radio isn’t going anywhere anytime soon.

In fact, the economic data giant predicts that radio will generate $50.7 billion in revenue by 2018 in the U.S. alone. The U.S. will retain its global radio revenue supremacy, holding 44 percent of the market and handily beating out Germany and China.

But the traditional airwaves are not without their challengers. Free music streaming providers and their presence on our ubiquitous mobile devices (think Pandora on your Galaxy) are fighting for a place in consumers’ ears. Interactive car dashboards link with our phones, giving drivers a choice between the radio they love and the free music streams that they can curate.

Despite the fight, radio still rules, PwC says. Get the details here.

And if you haven’t considered radio as a place to be heard – literally – then the team at public relations firm Durée & Company can help. We successfully design turnkey packages that spotlight our clients’ best features and products. Offering radio promotions that differ from the traditional “buying ad time” techniques, we have a unique talent for getting radio DJs to sing clients’ praises on air, without buying ads.

Just a few clients we have created radio packages for include:

  • SONIC Drive-In: 167 radio stations across the country in 101 different markets in five phases from November 2013 to March 2014. Durée & Company encouraged DJs to participate in a SONIC Java Chillers giveaway, as well as provided promotional contest ideas and talking points. Listen here.
  • Elizabeth Arden’s Halston Z-14: 24 different radio stations in 12 markets over 8 weeks. Check it out here.
  • Dr Pepper, Carl’s Jr. and Hardee’s: 20 different radio stations in 17 markets, over five weeks, with a promotion including prize pack giveaways. Take a listen here.
  • Boston’s Pizza: Radio promotions on stations across its market area. Hear the promos here.

Just like Melanie Griffith’s Tess McGill outsmarted her diabolical boss in “Working Girl” by thinking radio, PR firm Durée & Company views this billion-dollar industry as an oft-over-looked PR gem. Find out why, and how it can work for you.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!