Digital Marketing

Radio Revenue Will Surpass $50 Billion in 2018. Will You Be on the Air?

By November 18, 2014 No Comments
on air radio

imagesAccording to PwC, the U.S. firm of the worldwide PricewaterhouseCoopers organization, radio isn’t going anywhere anytime soon.

In fact, the economic data giant predicts that radio will generate $50.7 billion in revenue by 2018 in the U.S. alone. The U.S. will retain its global radio revenue supremacy, holding 44 percent of the market and handily beating out Germany and China.

But the traditional airwaves are not without their challengers. Free music streaming providers and their presence on our ubiquitous mobile devices (think Pandora on your Galaxy) are fighting for a place in consumers’ ears. Interactive car dashboards link with our phones, giving drivers a choice between the radio they love and the free music streams that they can curate.

Despite the fight, radio still rules, PwC says. Get the details here.

And if you haven’t considered radio as a place to be heard – literally – then the team at public relations firm Durée & Company can help. We successfully design turnkey packages that spotlight our clients’ best features and products. Offering radio promotions that differ from the traditional “buying ad time” techniques, we have a unique talent for getting radio DJs to sing clients’ praises on air, without buying ads.

Just a few clients we have created radio packages for include:

  • SONIC Drive-In: 167 radio stations across the country in 101 different markets in five phases from November 2013 to March 2014. Durée & Company encouraged DJs to participate in a SONIC Java Chillers giveaway, as well as provided promotional contest ideas and talking points. Listen here.
  • Elizabeth Arden’s Halston Z-14: 24 different radio stations in 12 markets over 8 weeks. Check it out here.
  • Dr Pepper, Carl’s Jr. and Hardee’s: 20 different radio stations in 17 markets, over five weeks, with a promotion including prize pack giveaways. Take a listen here.
  • Boston’s Pizza: Radio promotions on stations across its market area. Hear the promos here.

Just like Melanie Griffith’s Tess McGill outsmarted her diabolical boss in “Working Girl” by thinking radio, PR firm Durée & Company views this billion-dollar industry as an oft-over-looked PR gem. Find out why, and how it can work for you.

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