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Reboot & Co.™, Reimagining Fashion Essentials Inspired by a Life of Travel, Debuts Clothing Line, ‘Reboot Recreation’ at a Launch Event in Aspen, Colorado

By January 26, 2022No Comments

Created with the purpose of “rebooting” one’s life, lifestyle brand Reboot & Co. is debuting its line of clothing at a launch event on Friday, Feb. 18, 2022, in Aspen, Colorado. Named ‘Reboot Recreation,’ the collection features comfortable, simplistic and high-end quality pieces that speak to the active consumer.

Debuting the collection in Aspen holds special meaning for the family-owned company, and the location has long served as inspiration for the brand. Reboot & Co.’s founders will host the event and personally welcome guests along with celebrity co-host and Olympian Roy Jones Jr.

Founded in Pensacola, Florida, the company’s tagline “Love You, Mean It™” embodies life’s many chapters and “reboots.” Reboot & Co. reimagines fashion essentials inspired by a life of travel and this vision trickles into all the company’s endeavors, including its past wellness Reboot Retreat held on the beaches of Florida’s Gulf Coast. A second Reboot Retreat, planned for April 2022, will continue the mission of guiding guests to a more holistic approach of healthy and intentional living.

The Reboot Recreation collection features elevated basics that can be lived in with comfort and style. Signature pieces include:

  • The Capsule Hoodie, a heavyweight cotton loopback French terry that can be worn year-round with a “rebooted” retro-fit ($198)
  • The Capsule Sweatpants, also a heavyweight cotton loopback French terry that can be worn year-round, with a relaxed fit tapering at the calf ($156)
  • The Boxing Short, constructed in 100% silk charmeuse and featuring a slightly high-waisted fit for the ring or the street ($218)
  • The Women’s Loungewear Set, available only as a top and bottom set, featuring modal spandex, soft to the touch and breathable with moisture-wicking properties ($188)
  • The Capsule T-Shirt, oversized and with a boxy fit for comfort, and made of 100% cotton ($80)
  • Women’s Sports Bra, featuring athletic compression fabric with 4-way stretch ($76)
  • Women’s Leggings, featuring athletic compression fabric with 4-way stretch ($108)

The Reboot Recreation collection will be available for purchase at rebootandco.com in early March 2022.

The collection debut will take place in an après ski setting on W Aspen’s rooftop space from 3:30–5:30 p.m. on Friday, Feb. 18, 2022. 360-degree mountain views will serve as a backdrop to the brand’s pop-up shop where guests can peruse, try on and purchase pieces from the collection.

Olympian and Celebrity Brand Ambassador Roy Jones Jr. will co-host the event. A former American professional boxer, commentator, trainer and now rapper, Jones competed in the 1988 Olympics in Seoul, Korea. He has experienced a number of reboots in his life, including starting his rap music career in 2001 that has resulted in a number of hit singles.

“Reboot & Co.’s Reboot Recreation collection is so much more than clothing,” said Addie Murdoch, co-founder of Reboot & Co. “It’s a way of life, reflecting the many experiences that our world has to offer ― comfort merged with a sense of adventure. We’re pleased to kick off this initial collection in what we consider one of the most inspiring destinations in the world: Aspen.”

“Reboot & Co. was born from the philosophy of remaining true to yourself,” continued co-founder and creative director Bryce Clayton. “We’re excited to showcase what we’ve been working on for the last year. Reboot Recreation is constructed in our favorite cuts in natural materials, designed for the modern individual.”

Reboot & Co. is planning a second release of clothing for August 2022 that will move the brand into ready-to-wear styles.

About Reboot & Co.: Relax. Reset. Reboot. Reboot & Co. reimagines fashion essentials inspired by a life of travel. Encompassing comfort and style, its tagline, “Love You, Mean It™” invites brand enthusiasts to live intentionally and take moments to pause, discover little joys or embark on big adventures. Recognizing that fashion, philanthropy, wellness, food and travel allow for opportunities to “reboot,” these areas of focus serve as pillars for Reboot and Co. and have given the company shape as it continues to pave the way as a hospitality architect. Reboot & Co. is a family-owned business founded in Pensacola, Florida and was conceived as the founding family members were all embarking on new adventures together. For more information, visit rebootandco.com.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!