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Talk Derby for a Good Cause at this Year’s Belmont Stakes Party Benefiting the Crockett Foundation

By May 26, 2015May 23rd, 2018No Comments
Durée ross crocket foundation

CrockettPlacing bets and celebrating a victory will be extra easy this year, as the Crockett Foundation’s Derby Days Belmont Stakes Party will be held at Sport of Kings at Gulfstream Park! All of us at South Florida PR Firm Durée & Company are looking forward to the June 6 party for the following reasons:

  • The Fashion: Where else do we get to sport our stylish hats? The event’s attire is Derby Chic.21
  • The Music: This year’s event will feature both a DJ and live performer. We can’t wait for the dance party following the race!
  • The Location: If you haven’t been to Sport of Kings, now’s the time! The incredible venue is located in Gulfstream Park, where the peak of the action will be. Plus, the food and drinks are to die for.
  • The Raffle Items: Why plan a vacation when you can win one?
  • Triple Crown: In case you missed it, there is the possibility of a Triple Crown finish at this year’s race! American Pharoah will have the chance to become horse racing’s 12th Triple Crown champion after his Kentucky Derby and Preakness victories this year. The last Triple Crown winner was in 1978.
  • Last, but certainly not least (in fact, the most important reason): Support a great cause.

Money raised will go to the Crockett Foundation’s “School is Cool” program, which focuses on improving literacy among middle school students. Broward County leads the nation in the number of high school dropouts. According to research, many students drop out prior to high school because they cannot read, or because of delinquent behavior resulting from not being able to read. Let’s help the Crockett Foundation keep kids in school!

Individual tickets are priced at $100 and include food, beverages and an unforgettable evening. For further event information, sponsorship information, or to purchase tickets, please contact the Crockett Foundation at 954-254-7535 or www.crockettfoundation.org. The Crockett Foundation is a 501(c)(3), and 75 percent of the ticket price is tax deductible.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!