No one can do it all, especially if they are already busy. The legal clients of public relations firm Durée & Company – Lubell Rosen, Gladstone & Weismann, P.A., Law Offices of Richard Tendler and RKE Law Group – have figured this out.
One of the important PR responsibilities our team holds is to create and/or maintain our clients’ social media profiles and blogs. In the legal community, as in other industries, maintenance is key. So what all goes into maintaining a blog or social media presence for a legal client? It takes a few steps.
1) The fine art of delegation. Our clients trust us. When they have a legal victory, an important recognition or appointment, a new team member or a significant advancement in their practice, they know the team at Durée & Company will take that news and turn it into content that can be shared across platforms.
2) The fine art of coordination. Delegation cannot take place in a vacuum. Our client relations require a high level of communication, coordination and organization. Once we understand our client’s overall PR goals, our team applies that strategy to their online communications, in addition to their media, marketing collaterals, event management and other PR outreach.
3) The fine art of dissemination. Social media and blogs demand an understanding of SEO, viral dissemination and content marketing. After we identify the story, we know how to write it using key words that people would use to locate our clients online.
Social media is no longer a vague and undetermined idea among attorneys. As evidenced by this American Bar Association article, the legal community has been examining and verifying the importance of social media for years. However, without a trusted team to delegate, coordinate and disseminate, many legal firms attempt to do this marketing work on their own.
But there is an easier way. Call us.