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The Publicist’s Ultimate Holiday Gift Guide

By December 4, 2018No Comments

It’s the most wonderful time of the year! With the holiday season quickly approaching, it’s time to start thinking of gift ideas for everyone on your list. At South Florida-based boutique public relations agency, Durée & Company, there’s nothing we love more than shopping until we drop! Here are our favorite gifts for every person on your list this holiday season, even the ones who you think are impossible to shop for.

For the Adrenaline Junkie:

Your dream of sky diving is about to become a reality! Experience sky diving in a 14-foot diameter wind tunnel at South Florida’s only Indoor Skydiving tunnel – iFLY! There’s no plane, no parachute, and no jumping. It’s just you, a smooth cushion of air and a sense of freedom.

iFLY has just launched its virtual reality app. Using state-of-the art VR helmets, fliers are able to see themselves jumping from a plane through a hyper-realistic, free-falling experience. The latest immersive experience from iFLY combines VR technology with the real rush of skydiving over some of the world’s most beautiful destinations like Hawaii, Switzerland and Dubai without setting foot on a plane.

For the holidays, give the Gift of Flight with an iFLY gift card that can be purchased at each location as well as online – here.

For the Foodie:

The Balcony

Jazz up a loved one’s holiday! The Balcony, an upscale two-story restaurant which features an open-air rooftop and balcony on Fort Lauderdale’s trendy Las Olas Boulevard, offers the taste and lively atmosphere of New Orleans in South Florida. The restaurant features New Orleans-style cuisine, including tapas-style small plates, craft cocktails and live music. Every Saturday and Sunday guests can enjoy brunch at The Balcony with $15 Bottomless Mimosas, Bloody Marys, and Sparkling Rosé along with signature brunch bites and menu items from the raw bar.

Bokamper’s Sports Bar & Grill

If you know a foodie who loves sports, send them to Bokamper’s Sports Bar & Grill (locations in Fort Lauderdale, Miramar, Plantation, Naples and Estero). Guests can can cheer on their favorite sports team while indulging in a delicious menu. Purchase a gift card – here.

Del Frisco’s Grille Fort Lauderdale

Steak, wine and all things fine! Del Frisco’s Grille just opened in the heart of downtown Fort Lauderdale on Las Olas Boulevard just in time for the holiday season. Boasting premium American classics infused with fresh, seasonal ingredients, the thoughtful menu features Del Frisco’s Prime, hand-cut steaks, freshly-caught seafood and shareable dishes. With an award-winning wine list and hand-crafted cocktails, Del Frisco’s Grille Fort Lauderdale takes guests through a culinary journey with each experience, no matter the occasion. Purchase a gift card –  here.

Coopers Hawk Winery & Restaurants

Treat your loved ones to a Napa-style holiday celebration without leaving the state! Celebrate the holidays at Cooper’s Hawk Winery & Restaurants located in Pembroke Pines. Start off your experience in their tasting room where you can sample the latest wine selections from around the world. Then progress the dining room that features a contemporary-American menu infused with international flavors. Following your meal, wine not visit the artisanal retail market to select the perfect gifts from a selection of wine, wine glasses, accessories or chocolate truffles, Cooper’s Hawk has everything for the wine lover in your family.

For the Art Aficionado:

Gift a MOCA membership to the art lover! Members of the Museum of Contemporary Art North Miami enjoy unlimited free entry to world-class exhibitions and a continuous calendar of lectures by renowned artists and critics, as well as film screenings, concerts and cutting-edge performances. MOCA provides members with dynamic opportunities to enhance their understanding of contemporary art and develop relationships with collectors and art enthusiasts from around the world. Register for a MOCA membership –  here.  

For the Beauty Buff:

Holiday parties and festivities are commencing and you want to be ready to glow! And when you’re shopping for a beauty buff, no basic gift will do! Double board-certified, Ivy League-trained Facial Plastic Surgeon, Dr. Jacob D. Steiger, M.D., is sharing his facial secrets to achieve a holiday glow – all year round! Dr. Steiger’s own private line Steiger Skin Care full of skin care essentials and relaxing MedSpa Treatments including the HydraFacial, Dermaplaning and Micro-needling are the perfect gifts to give your loved one (or yourself) this holiday season. Steiger Facial Plastic Surgery even offers Botox, fillers, injectables and skin resurfacing laser treatments. After all, taking care of your skin is the gift that keeps on giving!

For the Wellness Obsessed:

CBD (cannabinoid) products are at the top of everyone’s wish list this holiday season. CBD is nationally recognized as a booming category in the beauty, health and wellness industries, making it an essential part of self-care routines. Utilizing whole hemp oil and top-quality ingredients, Veritas Farms is one of the only “Farm to Table” brands utilizing broad spectrum phytocannabinoid-rich industrial hemp oil products including lotions, salves, massage oils, tinctures, gummies and more. They even have products for pets! Shop all products – here.

For the Fashionista:

Rene Ruiz collection is the fashion power house behind the elegant gowns that are seen on runways and social scenes alike. The Rene Ruiz collection is made up of custom bridal couture and ready-to-wear gowns and cocktail dresses and has gained an international following for its luxurious, original and sophisticated designs. Shop the Rene Ruiz collection for you or a loved one this holiday season at Rene Ruiz Collection boutiques located in Aventura and Boca Raton, at Neiman Marcus and Saks Fifth Avenue and at over 40 high-end specialty stores worldwide.

For the Moviegoer:

Movies for the year? Cinemark has you covered with the perfect gift for the ultimate moviegoer. Sign your loved ones up for the Cinemark Movie Club, the in-theatre membership program for $8.99 per month offering 20% off concessions, rollover and companion tickets, reserved seating and no online fees. Cinemark Movie Club can be used at all locations. Guests can enjoy the Cinemark Movie Club in the comfort of Cinemark Paradise 24 and XD’s new Luxury Lounger recliners. The theaters even have a lobby bar including ample beer selections, wine and frozen cocktails.

‘Tis the Season to Give Back:

Giving back to the community is very important to us at Durée & Company. It’s always a nice gesture to donate or volunteer your time to a local non-profit during the holiday season. Some of the organizations that are near and dear to our heart are Boys & Girls Clubs of Miami-Dade, Parkinson’s Foundation, Mothers Against Drunk Driving, Jewish Woman’s Foundation, Museum of Contemporary Art North Miami, American Cancer Society, United Way and St. Jude Children’s Research Hospital.

Every holiday season, Boys & Girls Clubs of Miami-Dade sell Christmas trees and wreaths at their Hank Klein Club to help bring holiday cheer into South Florida households. The trees, gorgeous Fraser firs hand-selected in North Carolina by Boys & Girls Clubs of Miami-Dade’s President Alex Rodriguez-Roig, stand 5- to 14-feet tall and are available at a starting price of $55. Plain and hand-decorated wreaths are also available starting at $35. 100% of proceeds from the sales benefit Boys & Girls Clubs of Miami-Dade, which serves thousands of boys and girls in Miami-Dade County with positive programs year-round.

Every year, we are excited and honored to play Santa and adopt-a-family for the holidays from CBS4’s Neighbors 4 Neighbors. This special program gives us the chance to give the gift of love to a family in need and the opportunity to meet them for a one-on-one holiday treat and make life-long memories.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!