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Top 5 Reasons Your Brand Should Be on TikTok

By February 8, 2022January 22nd, 2024No Comments

TikTok is a place where brands can show raw, organic content of what they are about and let it reach more users than ever on social media. At Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company, we know that there is a community for every kind of business, from ‘FoodTok” to “FashionTok” to “MarketingTok” and more. TikTok has seen the benefit it provides to small and large businesses alike and recently introduced TikTok for businesses where the advertising capabilities are endless. We’re here to share 5 reasons why a brand should be on TikTok.

  1. Organically Increase Brand Awareness

With the ever-changing algorithm of TikTok, anyone can post viral content. This algorithm organically increases a brand’s reach much faster than other platforms. Once a brand has made its presence on the app, narrow down a hashtag strategy and commit to a niche. Content will land on numerous screens of the ideal audience who are more likely to engage. The more that users engage, the more users will be reached.

  1. Different Advertising Sentiment

TikTok allows brands to experiment with different types of content. Humor, emotion, behind the scenes, or different points of view are some of the common approaches to sharing a brand’s message. Try all different styles and find what performs best. There is no “traditional advertising” when it comes to TikTok. Brands are learning to step out of their comfort zone and share products or services in unique ways.

  1. A “Niche” Community

There is a place for everyone and everything on TikTok. Everything has its own community on TikTok with a clever name. Search for BeautyTok, CarTok, BusinessTok and more within the app and find the community best for any brand. Our favorite is Public Relations Tok… obviously.

  1. TikTok for Business

TikTok for business allows brands to utilize campaign strategies to boost content while redirecting viewers to click the link to a website, go back to the brand’s profile or rapidly increase the view count. TikTok Ads Manager offers brands the opportunity to engage with the ideal audience while running ROI-focused campaigns.

  1. TikTok is Educational

Scrolling through TikTok may seem like a waste of time, but a business can learn so much from watching the 15-60 second videos. From graphic design tips to hashtag strategies and copywriting techniques, TikTok has become a place for users to share their tips and learn from others through this “snackable” content.

These are just a few of the reasons a brand should be on TikTok. If you’re looking for more reasons, download the app, watch some TikToks and find even more reasons to be on the app. Fair warning, it’s easy to get consumed with content for hours!

Ultimately, showing potential clients that a business is willing to grow and evolve with the times gives an upper hand over those who decide that treading the same waters is best. Go with the TikTok flow and see where it takes you! If you aren’t sure where to start, contact us at our Fort Lauderdale office at 954.723.9350 or Aspen office at 970.452.2195, or email us at info@dureeandcompany.com.

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, cannabis and psychedelics, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!