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Top 5 Reasons Why Law Firms Rely on PR Agencies

By March 18, 2024April 24th, 2024No Comments

While the legal industry is rapidly changing due to technological developments, evolving regulatory matters, competition and more, so is law firms’ need for public relations. It’s critical to stand out, and the right PR firm can make a significant difference in a law firm’s bottom line.

That’s where seasoned PR firms such as Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company come in. We have the knowledge to give law firms the right edge that they need to be competitive.

Here are our top five reasons why law firms need PR agencies such as Durée & Company.

  1. Increase visibility with media exposure: PR agencies can help lawyers and law firms build brand awareness, allowing prospective clients and referral sources to become familiar with their practice. One of the best ways to increase visibility is with press opportunities. Working with a knowledgeable PR firm can help a law firm create press releases in advance of noteworthy cases so once the final verdict is determined, the information is ready to go before it becomes old news. Additionally, with its established relationships with the media, a PR pro can offer attorneys to the media as an expert source to speak on changes in legislation or to piggyback on trending topics. Another tool from the press side is bylined articles, which are a great way for a lawyer to establish a reputation as being a distinguished leader in a specific area of practice. Although a bylined article can take time to write, working with a PR firm can help an attorney determine the best publication to make sure it reaches the right audience and secure the opportunity.
  1. Reinforce and build credibility with awards: There are many prestigious awards in the legal industry that can help increase a firm’s credibility such as Best Lawyers®, Best Law Firms®, Super Lawyers®, Florida Trend’s Florida Legal Elite, Daily Business Review’s Florida Legal Awards, and others. Working with a qualified PR firm can help attorneys identify and vet the top award opportunities, however, being recognized is only the first step. A PR team can help an attorney effectively publicize their awards and accolades through a press release, social media or e-marketing. If the attorney is featured in an online article, this is ideal for Search Engine Optimization (SEO). Lastly, these awards can be added to the attorney’s bio and/or website, which will further build credibility. 
  1. Generate social media and email marketing content: If done strategically and correctly, social media and email marketing can be very powerful tools for lawyers to bring in new clients and help give the public a better understanding of the law firm’s legal practice and values. Law firms can utilize social media platforms such as Facebook, X and LinkedIn to share big case wins, earned media coverage, attorney profiles, community events and more. Additionally, at Durée & Company, we love to utilize hashtag holidays on social media. To celebrate lawyers, some of our favorites include Law Day, Be Kind to Lawyers Day, and Love Your Lawyer Day. A PR agency can help repurpose this social media content to tastefully incorporate it into email marketing newsletters for possible clients and referrals.
  1. Identify events and corporate social responsibility opportunities: Networking is an important factor for the legal industry. Whether focusing on a charity fundraiser or an industry-wide conference, sponsoring events is a great way for a law firm to receive positive exposure in their local communities. However, choosing random events may not be the best solution. It’s important for a lawyer or law firm to select events or causes that are authentic to the firm’s brand or something that the firm is passionate about. After selecting the perfect corporate social responsibility opportunities for a firm, a PR firm can help publicize the event to spotlight the law firm’s participation and further communicate the law firm’s values to clients, colleagues and the community.
  1. Manage advertising opportunities: PR pros can manage ads or seek ad opportunities and make sure they are consistent with the brand. Working with a PR team that specializes in the legal industry can help manage the advertising process. It is important to work with a PR agency that has an understanding of bar association advertising rules because bar ethics rules are intricate. For example, in Florida, television, radio, print, and internet advertisements (except for lawyer or law firm websites) must be filed for review with the bar at its headquarters address at least 20 days before their first use.

 

When clients are looking to select a law firm, they look for a team that inspires trust. The same is true for an attorney or law firm selecting a PR team. With our PR and marketing services, we can help law firms with media coverage, social media and email marketing content, awards, events and speaking engagements, and also help prospective clients and referral sources to become familiar with their practice. To learn more about how Durée & Company can help your attorney or firm achieve incredible PR results, contact us today.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include real estate, nonprofit, hospitality, business, lifestyle, health and wellness, legal, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News’ People of the Year Award. Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X (Formerly Twitter), YouTube and LinkedIn at @DureeCoPR.

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

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  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

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Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!