For a PR and marketing agency, Twitter is a valuable tool to help promote and grow a brand’s online presence. At Durée & Company, we use Twitter to engage with the brand’s audience and build relationships with consumers, influencers and other businesses in the industry. By creating engaging and informative content that aligns with the brand’s messaging and values, we can help to increase the brand’s visibility on the platform and grow its follower base. At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we know how essential for us to stay up to date with the latest trends on Twitter. According to a study conducted by Twitter and Kantar, 49% of Twitter users are more likely to recommend brands they follow, compared to non-followers. Additionally, 54% of users reported that they had taken action after seeing a brand mentioned in tweets. These actions included visiting the brand’s website, searching for the brand online and/or making a purchase.
In 2023, there are a few key trends that brands should be aware of to use Twitter to their advantage.
- Authenticity
Consumers are looking for authentic and genuine content from brands. It is important to be transparent and honest in a brand’s tweets and to engage in meaningful conversations with its audience. Consumers are becoming increasingly savvy and can recognize when a brand is not being truthful or genuine. By being transparent and honest in its messaging, a brand can build trust and credibility with its audience. Authenticity also helps to differentiate the brand from its competitors and can lead to increased loyalty and engagement from followers. When a brand is authentic on Twitter, it is more likely to create meaningful connections with its audience and build a community of supporters who will advocate for the brand. By being true to its values and messaging, a brand can create a strong and positive reputation on Twitter, which can translate to increased sales and success in the marketplace.
- Personalization
Personalization is becoming increasingly important in the digital age. Brands should use data to create personalized experiences for their followers on Twitter. In today’s digital age, consumers expect personalized experiences, and Twitter is no exception. By using data to tailor its messaging to specific segments of its audience, a brand can increase engagement and build stronger relationships with its followers. Personalization also helps to create a sense of exclusivity and can lead to increased loyalty and retention from customers. By creating customized content that resonates with its followers, a brand can increase its visibility on Twitter and differentiate itself from its competitors. Personalization also allows a brand to track the success of its campaigns and adjust its strategy to better reach its target audience.
- Video Content
Video content is becoming more popular on Twitter. Brands should create video content that is engaging and informative to capture the attention of their followers. Video is one of the most engaging and shareable forms of content on social media, and Twitter is no exception. By creating and sharing high-quality video content that aligns with its messaging and values, a brand can increase its visibility and engagement on the platform. Video content is also more likely to be shared and can help to expand the brand’s reach on Twitter. By using video, a brand can communicate its message more effectively and showcase its products or services in an engaging and dynamic way. Video also allows a brand to showcase its personality and connect with its audience on a deeper level. By incorporating video into its Twitter strategy, a brand can differentiate itself from its competitors and build a strong and positive reputation on the platform.
- Influencer Marketing
Influencer marketing is a trend that has been growing in recent years. Brands should partner with influencers to reach a wider audience on Twitter. Influencers have the ability to reach a large and engaged audience and partnering with the right influencer can help a brand to increase its visibility and credibility on the platform. By working with influencers who align with the brand’s messaging and values, a brand can tap into their audience and gain access to a new and relevant set of followers. Influencer marketing on Twitter can also help to humanize the brand and create a sense of authenticity and trust with its audience. Influencers are often seen as experts in their field, and by partnering with them, a brand can gain valuable exposure and reach a new and engaged audience.
- Social Listening
Social listening is a valuable tool for brands to monitor what people are saying about them on Twitter. This can help them to identify opportunities and address any issues that arise. Social listening involves monitoring social media conversations and mentions related to the brand, its competitors, and the industry as a whole. By analyzing this data, a brand can gain valuable insights into its audience, its preferences, and its pain points. Social listening can also help a brand to identify emerging trends and stay ahead of the curve. By understanding the needs and interests of its audience, a brand can tailor its messaging and content to better resonate with them. Social listening on Twitter can also help a brand to address customer service issues in a timely and effective manner. By monitoring mentions and responding to inquiries and concerns, a brand can build trust and credibility with its audience.
- Hashtags
Hashtags are still a valuable tool for brands to increase their reach on Twitter. Brands should use relevant hashtags to join conversations and reach new audiences. Hashtags allow a brand to connect with a larger audience and increase its visibility on the platform. By creating and using relevant hashtags, a brand can tap into existing conversations and trends, and gain access to a wider and more engaged audience. Hashtags can also help to increase the reach of a brand’s content and make it more shareable. By using trending and popular hashtags, a brand can capitalize on the latest trends and create content that resonates with its audience. Hashtags can also help a brand to track the success of its campaigns and measure its impact on the platform. By monitoring the performance of its hashtags, a brand can adjust its strategy and better reach its target audience.
- Twitter Ads
Twitter Ads are a way for brands to reach a wider audience on the platform. Brands should consider using Twitter Ads to promote their products or services and increase their visibility on the platform. Twitter is a highly competitive platform, and advertising can help a brand to cut through the noise and reach its target audience more effectively. By using Twitter’s advertising platform, a brand can target specific demographics and interests, and reach the right people at the right time. Advertising on Twitter can also help a brand increase its visibility and reach a larger audience than it might otherwise be able to reach organically. Additionally, Twitter’s advertising platform provides valuable data and insights that can help a brand to measure the success of its campaigns and adjust its strategy accordingly.
- Twitter Verification
The Twitter verification process has always been highly sought after by brands as it provides a blue badge icon next to their username, signifying to users that they are an official and trusted account. The new fee will allow Twitter to cover the cost of reviewing verification applications and will help to reduce the number of fraudulent accounts on the platform. While some businesses may be hesitant to pay the fee, being verified can improve a brand’s credibility and help to increase visibility on the platform. Twitter Blue is a premium subscription service that elevates quality conversations on Twitter. Learn more about pricing which starts at $8/month or $84/year in available countries to get the blue checkmark in addition to early access to features.
- Twitter Spaces
Twitter Spaces is a newer feature that allows users to host live audio conversations. Brands should consider using Twitter Spaces to engage with their followers in a new and unique way. Twitter Spaces is an audio-only feature that allows users to host live, real-time conversations on the platform. Brands can use Twitter Spaces to connect with their audience in a more intimate and personal way and create a sense of community and belonging around their brand. By hosting live conversations, brands can showcase their expertise and thought leadership, and provide valuable insights and information to their audience. Twitter Spaces can also be used to promote new products or services, announce company news, or gather feedback from customers. The real-time nature of Twitter Spaces allows for immediate engagement and feedback, making it an effective tool for building brand loyalty and trust.
Recently, Twitter made changes to its advertising policies surrounding cannabis and THC, opening up new possibilities for businesses in the industry. To learn more about this development and how it might impact your own cannabis or THC-focused blog or business, be sure to read our latest blog post here.
Twitter is a valuable tool for brands to reach their target audience and engage with them on a personal level. By staying up to date with the latest trends on Twitter and leveraging the platform’s features, brands can create meaningful connections with their followers and increase their visibility on the platform. For more information on how Durée & Company can help a brand use Twitter to its advantage, please contact us today.
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
