With over two billion monthly users on Instagram, there are 500 million users active every day. With these staggering numbers, there is more than a chance a business can be seen, engaged with or learned about with every social media post.
While the anatomy of the perfect post can change as the platform does, there are a few mainstays that should be used: A gorgeous photo or an engaging video, a smart description, well-considered hashtags and a geotag.
Put simply, a geotag is geographical data stored in a post. It usually includes latitude and longitude, but can also consist of the city, state or address where a business is located. Like a hashtag, locations can be searched and the top and recent users of a particular geotag can be viewed.
Adding a location to a post is quick and easy, and the best PR and social media agencies will tell you, so are the benefits. A geotag increases engagement, cultivates an account’s likeability, improves SEO and provides credibility. Read on as we dive deeper into the benefits of geotagging on social media.
Increases engagement
Geotags can help bring people to your page and, more importantly, get them to follow you. The tag can also make tracking where a brand’s influencers are located even easier. This is particularly effective as consumers rely heavily on social proof when making buying decisions.
Cultivates likeability
By tagging Instagram posts and stories to a specific place, users find a brand’s online content as well as the physical location of the business. And when they do, it’s a form of free advertising or public relations agency work and a chance for them to connect with, follow or like a brand.
Improves SEO
Geotagging plays a huge role in Local SEO. Adding location information to a photo’s description, specifically, a photo on the same webpage as a brand’s description of services increases search engine confidence scores. In other words, the engine is certain that the business is in the same location that was searched.
Provides credibility
As users tag a business in posts and stories, their connections and friends can discover a brand or business—and its actual location. The ripple effect is that they will be more likely to trust a brand if their friends do. Ultimately, this increases a brand’s customer base and business.
While geotagging is not new, its importance is growing. As more users—or potential customers—search for information on their mobile devices, search engines factor in that user’s particular location in the results. In other words, geotagging helps search engines connect a photo or post to a location, like a business or a city. This increased visibility will pay off by attracting more regular customers.
At Durée & Company, we offer creative, customized plans that reach audiences, create buzz and drive results. If you are seeking to leverage one of the industry’s best PR, marketing and social media agencies, contact us today to get started.
About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
