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Why Media Training Matters in Today’s Digital Communication Era

By January 28, 2025No Comments
media training

As communication evolves, live streaming has become a cornerstone of modern media engagement. What exactly is live streaming? It’s the process of broadcasting real-time video content to a target audience via the internet.

From executive interviews to product announcements, live streaming offers unparalleled opportunities to connect with audiences. However, when it comes to being well-prepared to perform live interviews, etc., it’s important to know that the immediacy of live content presents unique challenges that require expertise to navigate.

At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we specialize in preparing executives, spokespeople, and entrepreneurs to excel in high-pressure live stream scenarios. Why does media training matter in today’s digital communication era?

  1. The Rise of Live Streaming in Media: Live streaming is seeing widespread adoption across many industries. It is now standard for events, interviews, and real-time updates. Platforms such as Instagram, LinkedIn Live, Facebook Live, X Live (formerly Twitter Live) and YouTube provide opportunities to amplify a brand’s reach by directly engaging audiences. Each platform brings unique features and challenges, making preparation essential to ensure your live content leaves a lasting impression.

The stakes of going live involve instant reactions from viewers, to make real-time content both powerful and high-risk. On the flip side, a single misstep can go viral. This reinforces the importance of expert-led preparation.

  1. Media Training Prepares Brands for Success: Media training is invaluable to impactful live streaming events for many reasons. By developing key messaging, media specialists can craft concise, effective statements tailored to the live stream format. In addition, key messaging helps speakers stay on brand, even under challenging or unexpected circumstances.

Media training also equips speakers to manage difficult questions. It helps speakers to learn strategies to pivot away from sensitive topics without appearing evasive. Plus, it provides alternatives to “no comment,” including “I’m here to focus on [specific topic] today,” and “We’re gathering the facts and will provide more information soon.”

It also assists speakers to master delivery techniques, such as optimizing tone, body language and facial expressions for live camera settings. It gives speakers the ability to maintain confidence and authority, even under pressure.

In addition, media training polishes technical aspects of the live stream, such as ensuring professional-quality audio, lighting and framing. Some technical tools and tips for live stream appearances include using a stable internet connection, positioning the camera at eye level, and testing equipment beforehand to avoid technical issues.It’s important to hold simulated practice sessions. In fact, Durée & Company offers mock live stream scenarios to prepare for real-world events. We also offer feedback and coaching to ensure a polished, confident performance.

  1. Real-World Applications of Media Training include:
    • Corporate announcements and product launches, which highlight key features and allow the speaker to respond to the audience’s questions in real time.
    • Thought leadership and panel discussions, which position leaders in the business as experts while engaging dynamically with other speakers.
    • Crisis communication, navigating sensitive situations with transparency and professionalism to maintain trust.

At Durée & Company, we have proven expertise in media training. Our tailored programs combine decades of PR experience with a deep understanding of live stream dynamics. Clients benefit from our personalized coaching to refine messaging and delivery.

Plus, we offer a comprehensive approach. From messaging development to technical guidance, we ensure clients are equipped for success. In addition, we provide ongoing support with resources and updates to keep clients ahead in a fast-changing media landscape.

Live streaming is an invaluable tool for businesses and thought leaders, but preparation is key to success. With Durée & Company’s media training, one can confidently navigate this dynamic medium, ensuring the brand’s message resonates while avoiding potential pitfalls. Are you ready to perfect your live stream presence? Contact Durée & Company today.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Florida Hemp Council, The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!