Search Engine Optimization (SEO)

seo-iconDid you know that 91 percent of people searching for information on the internet do not go beyond the first page of results? And that half of those don’t go beyond the first three results they find on the first page? In addition, 85 percent of those who land on a particular web page do so as a result of finding it through a search engine.

That is why it’s critical that you have a knowledgeable partner — Durée & Company — in Search Engine Optimization (SEO). Our team’s extensive experience in public relations and marketing for some of the country’s top corporations means we bring you unparalleled experience in boosting your organization to the top of the search engine pages.

We at Durée & Company know the secrets of effective SEO, such as the value of on-page optimization, internal web page links and meta tags, how relevant content can elevate your listing, and the critical importance of using search-friendly design and navigation techniques. We also know what not to do, such as running afoul of the search engines’ algorithms that are designed to weed out those who try to game the system, which could ultimately get a site banned by the search engines!

The important thing about SEO is that you can’t do it in a vacuum. If SEO is to be successful, it must be part of a synergistic approach that incorporates multi-pronged fronts which take into account all facets of the client’s marketing and PR strategies. Remember, it’s much easier to incorporate SEO into a website during design/redesign than it is to try to retrofit it after the fact. Durée & Company is ideally positioned to do that for you.

If you want to do SEO and do it right, Durée & Company is the firm you want to employ. We don’t think of you as just another client. We look carefully at what makes your company unique. Along with you, we explore your individual needs and goals, and we carefully design an SEO strategy that makes sense for you, while using the vast experience we have accumulated over the years.