Tag Archives: Celebrity

Disclosing Paid Sponsorships on Social Media


Social media platforms are a hotspot for paid ads and celebrity endorsements. But what happens when you find out a celebrity was paid to promote a brand unbeknownst to millions of followers? There are positives and negatives of disclosing paid sponsorship on social media, and the D&Co Dynamos of Fort Lauderdale PR firm Durée & Company are here to break them down for you. Here’s why disclosing paid sponsorship will have a positive impact on your business:

  • Trust: People value honesty, whether it comes from an individual or a national corporation. Being transparent about paid endorsements is a way to utilize celebrities and other public figures to increase product desirability without sacrificing the integrity of your company.
  • Indifference: Most people that follow a celebrity on social media will not care whether or not an endorsement was paid for by a brand or company as long as their favorite social media stars are shown using or wearing the product.
  • FTC Crackdown: The Federal Trade Commission has stated that companies and social media stars can be subject to charges for deceiving customers by paying for sponsorships without informing customers. Avoiding legal fees and a tarnished brand is always a good idea.

However, there could be some downsides to revealing sponsorship was not merely voluntary:

  • Drop in Sales: When followers find out that a social media celeb was paid to promote a product, they may question the quality and value of the product or brand. This can discourage potential customers who feel it is no longer worth the purchase as it is a paid endorsement.
  • Loss of Emotional Appeal: Often times, people buy products endorsed by celebrities, friends and families because they feel some sort of emotional connection to them. Once the sponsorship is revealed as a business deal rather than a casual recommendation from one individual to another, it loses its effectiveness.

With disclosing a paid sponsorship, it ultimately allows the consumer the opportunity to formulate an opinion about a product on their own, but be prepared that it can have both its upsides and downsides. Social media has now become the advertising of the future, whether organic, sponsored or paid campaigns. It is a platform that will continue to increase in popularity and will be a learning curve for users and brands along the way.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Saturday, January 14th, 2017, 6th Annual Jon Jay FMSbonds Celebrity Bowling Challenge, Featuring Jay & Other MLB Players, to Benefit Boys & Girls Clubs of Miami-Dade


Jay, Chicago Cubs Outfielder and Miami Native,  to Host Event Open to the Public at Splitsville Lanes

 What/Who:

Jon Jay, Chicago Cubs outfielder, player on the St. Louis Cardinals World Championship team, Miami native and Boys & Girls Clubs of Miami-Dade alumnus, will host the 6th annual Jon Jay FMSbonds Celebrity Bowling Challenge. All event proceeds will benefit Boys & Girls Clubs of Miami-Dade’s Project Learn After-School Program, serving Club members in grades K–8.

Along with other Major League Baseball stars and local celebrities, Jay will bowl with attendees during the fun-filled fundraising event. The evening will include red carpet arrivals, cocktails, hors d’oeuvres, exciting bowling matches and more. Sponsorships are available.

“We’re very thankful that Jon Jay is partnering with Boys & Girls Clubs of Miami-Dade for the sixth consecutive year to offer this exciting community event,” said Alex Rodriguez-Roig, president of Boys & Girls Clubs of Miami-Dade. “Through the efforts of Jon and many others who support Boys & Girls Clubs of Miami-Dade, we are able to continue to make a difference in the lives of many area youths.”

“The enthusiastic response to this event has been fantastic over the past five years, and we’re looking forward to raising even more funds for Boys & Girls Clubs of Miami-Dade in 2017,” said Jay.

When:

Saturday, Jan. 14, 2017 6–9 p.m.

6 p.m.                      Red carpet arrivals/media availability

6:15 p.m.              Cocktails/hors d’oeuvres

6:30 p.m.              Opening remarks/Bowling Challenge begins

8:45 p.m.              Winners announced

9 p.m.                      Event concludes

Where:

Splitsville Lanes

5701 Sunset Drive

Miami, FL 33143

Cost/Sponsorships:

Individual tickets: $475 per bowling team (five people), $125 per individual bowler (single bowlers will be matched with other single bowlers), $75 per individual non-bowler

Sponsorships: Event sponsorships range from $2,000 to $10,000.

How:

For sponsorship or additional event information, call Jennifer Brasile at CAA Sports at 212-277-9000 or jennifer.brasile@caa.com. To purchase individual or team bowling tickets, non-bowling tickets, become a sponsor, and for more information, visit www.jonjaychallenge.com.

About Boys & Girls Clubs of Miami-Dade

Boys & Girls Clubs of Miami-Dade has been serving youth in the community since 1940. What once was a single building and site for boys has grown to five Clubs serving thousands of boys and girls year round, providing programs in the areas of character and leadership development, educational enhancement, career preparation, health and life skills, cultural arts and sports, fitness and recreation. Club staffing, initiatives, and programs are designed to inspire and enable young people and provide them with the resources to succeed and share in the American Dream. For more information, please visit www.bgcmia.org.

About title sponsor FMSbonds, Inc.:

FMSbonds, Inc. is a municipal bond firm that provides bond investors with exceptional value and insight in the tax-free municipal bond market. Co-founded by James A. Klotz and Paul Feinsilver in 1978, the firm’s South Florida offices are located in North Miami Beach and Boca Raton. For more information, visit www.fmsbonds.com.