The Dynamos of Fort Lauderdale PR firm Durée & Company know how important familiarity and exposure is to brands, but today’s millennials are seeking a stronger emotional connection than ever before. According to a study by the Fashion Institute of Technology about millennial consumer expectations, 48 percent of people are more likely to buy from a brand if they know the people behind it. In order to prompt the new generation to invest in brands, companies must establish an emotional connection between products and customers. Here are our tips on how to form this connection:
- Advertisements: The most memorable advertisements are the ones that really tug at your heartstrings. Simple elements, like an adorable puppy in a magazine or an endearing father-daughter relationship in a TV commercial, can elevate an advertisement to the next level. Remember to keep these additions relevant to the brand and product to avoid distracting from the purpose of the advertisement, which is ultimately to encourage people to buy your product.
- Social Media Influencers: Millennials spend a significant amount of time on social media and often feel a strong connection to the accounts they follow. Using popular influencers for product promotion is one way to increase familiarity with a product and encourage customers to form a connection between the product and promotor.
- Engagement: In order to feel connected, millennials must be able to engage with the companies behind their favorite brands. This can be as simple as replying to customer comments on social media, or as involved as hosting events where people can get to know the company and brand in a more intimate setting.
Understanding the millennial mind might seem tricky at first, but once familiar with the way they think, creating and nurturing emotional connections with them will seem like a breeze.
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.