Tag Archives: MADD

Three Ways to Give This #GivingTuesday 2017


It’s Here! #GivingTuesday has arrived on the tails of a weekend full of family and friends – and lots of shopping. Today is all about giving back to your community and the institutions that help it thrive. Here at Durée & Company, we love giving back in any way possible to our local community. In honor of this holiday, we wanted to share some ways you could contribute today and every day.

  • Volunteering:
    No matter your schedule, there are many ways to get involved with local and national charities by volunteering your time or unique skills to aid in a particular organization’s mission. For example, The Museum of Contemporary Art, North Miami (MOCA) is always looking for volunteers for their in-house departments. Participating in events such as Parkinson’s Foundation South Palm Beach County Chapter’s ‘Rock the Runway’ Fashion Show on January 19, 2018 at Boca Rio Golf Club or register to run or walk at the Walk Like MADD & MADD Dash Fort Lauderdale 5K on April 29, 2018 are both great ways to get involved.’
  • Donating:
    Don’t have the time to volunteer? Donate. With the touch of a click, you can donate to organizations such as FLIPANY. Their $20 for 20 campaign gives 20 children year-round healthy meals paired with nutrition education. This is an example of how a small donation can make a huge impact! You don’t have to do this alone – get your family, friends or coworkers together and fundraise for the American Cancer Society’s Celebration Gala on May 5, 2018, at the Fort Lauderdale Marriott Harbor Beach Resort & Spa.
  • Charitable Shopping:
    With the increase in customer awareness, companies across the world are joining together with charities to donate a portion of their proceeds. For example, Boys & Girls Clubs of Miami-Dade is selling Christmas trees, wreaths and other holiday decorations with 100% of the proceeds benefiting Boys & Girls Clubs of Miami Dade and providing great futures for area youth. The Christmas City Centre Tree Lot sponsored by Swire Properties Inc is open seven days a week from 9 a.m.–9 p.m. at the Hank Kline Club at 2805 SW 32nd Ave. Miami, FL 33133. The lot will remain open until the trees are sold out.

We’d love to know how you will be giving back this year! Tweet us your ideas @DureeCoPr!

“Ultimate Software & Salah Foundation Present the La Croix, South Florida Ford & Florida Panthers Foundation Walk Like MADD & MADD Dash Fort Lauderdale 5K Brought to You by ADT and Allegiance Crane” Celebrated Another Stellar Year at 2017 Wrap Party on August 30


Fort Lauderdale, Fla. — (Sept. 1, 2017) — “Ultimate Software & Salah Foundation Present the La Croix, South Florida Ford & Florida Panthers Foundation Walk Like MADD & MADD Dash Fort Lauderdale 5K Brought to You by ADT and Allegiance Crane” celebrated another stellar year of fundraising with a wrap party hosted by Greenspoon Marder Law. The event, which took place at Greenspoon Marder’s Fort Lauderdale law office on August 30, 2017, celebrated raising more than $300,000 this year, bringing the seven-year total to over $1.25 million under the auspices of Volunteer Chairperson and National Board Member Heather Geronemus.

This year, MADD honored Jim Robertson of Allegiance Crane as honorary chair. He has also agreed to return next year as the honorary chair for 2018.

The top fundraisers for 2017 were honored at the celebration including Ultimate Software, the top corporate team (Top Fundraiser – Tyrone Arucas); Grateful Survivors, the top friends and family team (Top Fundraisers – Penny & Keith Grumer); Myles & Tyler Gazes, the top youth fundraisers, and Florida Highway Patrol, the top law enforcement fundraiser (Top Fundraiser – Major Robert Chandler).

At the wrap party, guests enjoyed bites courtesy of Corporate Champion Sponsor Greenspoon Marder Law and “mock-tails” provided by Title Sponsor La Croix Water. Additional sponsors included Signature Sponsors Ultimate Software and Salah Foundation; Title Sponsors South Florida Ford and Florida Panthers Foundation; Presenting Sponsors Allegiance Crane and ADT Always Cares; and Corporate Champion Sponsors Broward Sheriff’s Foundation, Broward Sheriff’s Office, Broward Sheriff’s Advisory Council, Festival Flea Market, SunTrust, YellowCab and UPS among others.

“I want to thank and congratulate each and every one of you for making it possible for us to be the most successful MADD fundraiser in the country,” said Geronemus. “I got to this moment not by choice, but by necessity because getting that call about losing a family member to drunk driving is something I have to stop.

I don’t just see a community sending over $300,000 to MADD. I see 300,000 choices where we have taken a stand against drunk and impaired driving to say not on my watch, not this time.”

The 8th Annual Walk Like MADD & MADD Dash Fort Lauderdale 5K is scheduled for Sunday, April 29, 2018. Next year’s event will be chaired by Geronemus and Rachel Perz, general manager of Brio Tuscan Grille. Recommitted sponsors include Ultimate Software, La Croix, Broward College, David Geronemus and Adams Benefit.

ABOUT MADD

Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every nine minutes through local MADD victim advocates and at 1-877-MADD-HELP.  In South Florida, the chapter’s annual Walk Like MADD & MADD Dash Fort Lauderdale 5K has raised more than $900,000 since 2011. MADD’s Broward and Palm Beach chapters facilitate dozens of free events each year to educate youth and parents on the dangers and consequences of impaired driving.  Learn more at www.madd.org or by calling 1-877-ASK-MADD.

Spring has Sprung!


walk like madd Durée & company Spring is officially here, which means it’s time for spring cleaning and new beginnings. Fort Lauderdale public relations firm Durée & Company is starting off this new season by getting into shape. Although we have beautiful weather year-round in South Florida, spring brings a new mindset of becoming refreshed and renewed. Thanks to some of our clients, we will be keeping active this season. Here’s how you can “keep up” with Durée & Company this spring:

Mercedes-Benz Corporate Run – This Thursday, we will be doing some office bonding at the Fort Lauderdale Mercedes-Benz Corporate Run 5K. We will join other businesses in the Fort Lauderdale area for the “Largest Office Party.” Be sure to stop by our tent (CLA-18) for some bites and drinks with the D&Co dynamos after the race.

Walk Like MADD – On April 30, we will be supporting client Walk Like MADD at the 2017 Walk Like MADD & MADD Dash Fort Lauderdale 5K. Join us in taking steps to end drunk driving and making our community a safer place. Participants can either walk or run. So, lace up your shoes and get to training!

CycleBar – Where are our spin class addicts at? Get ready to #RockYourRide at CycleBar Weston! CycleBar Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1. They will be offering 3,000 free ride to the public from May 1 – May 21. Click here for more info.

iFly – Ever wondered what it would be like to fly? Well, iFLY, the world’s largest indoor skydiving operation, is now delivering the dream of flight to adventure seekers in South Florida. The new location, now open in Davie, is great for birthday parties, corporate events, or any day that you’re feel a little extra adventurous.

ifly Durée and company

Spring is blooming with activities and we hope you’ll be able to join us in staying active this season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.