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4 Things You Didn’t Know a Publicist Could Do for a Brand

By May 28, 2024No Comments

In today’s market, public relations agencies are powerhouses that offer a wide-ranging suite of services designed to elevate a brand a propel it to the next level. At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we go far beyond simply securing media placements. We become an extension of the team, providing guidance and methods of execution across many areas of a company’s needs.

Here are things a brand should consider when they’re looking to hire a full-service PR agency.

  1. Social media writing and management

While it may not be the first reason a company contacts a public relations agency, public relations and social media go hand-in-hand and are integral parts of a brand’s narrative. Publicists are social media ninjas, crafting content that resonates with the target audience. The public relations professional can help a company refine its messaging on social media, ensure consistency across all platforms, come up with a social media content calendar, and stay on top of trending topics the brand should try to capitalize on in a timely manner.

Remember, many journalists and media professionals are on social media often. It’s where they look for story ideas, trends, and information about brands and influencers. A public relations company that runs a brand’s social media can be proactive about messaging, management, comments from customers across all sites, and crisis management if it arises. Oftentimes, a well maintained and constant presence on social media can engage the audience and spark conversations that will ultimately boost brand awareness.

Learn more about how Durée & Company helps with social media management on Facebook, Instagram, X, TikTok, Pinterest, LinkedIn (both professional and personal profiles) and more.

  1. Manage relationships between influencers and the brand

Influencers are a powerful force in today’s media landscape. Whether a brand is curious about influencer partnerships and needs their publicist to explain how it works or, wants the public relations team to send them ideas of potential influencers to work with, there are a lot of services the PR company can help the company within this area. At Durée & Company, we believe that it’s important to integrate influencers into an effective PR strategy.

After suggesting initial influencers, coming up with partnership ideas, and assisting with contracts for the collaboration, the PR pro can also suggest copy for the influencer to post. They can help write video scripts for TikTok, Instagram, or YouTube that incorporate the brand’s messaging, as well as monitor the analytics and provide feedback. Public relations professionals can use their relationship-building skills to enhance a brand’s digital presence on social media by leveraging influencers and getting the brand in front of new audiences.

  1. Analyzing campaigns, from content to social media

A full-service agency empowers a company to focus on core business functions while the pr professionals handle all the heavy lifting when it comes to social media presence. Services often include:

  • Content performance tracking: at Durée & Company, we strive to go above and beyond simply posting; they will analyze everything from website traffic to social media content performance to see what sticks. We strongly believe in making decisions based on data and analyzing digital content performance.
  • In-Depth Reporting: Our company uses paid or subscription-based media tools including Statshow, Critical Mention, Talkwalker, SimilarWeb and Google Alerts to get impressions and understand the value of publicity our team is generating so we can share that with clients. This results-driven approach allows us to refine messaging and optimize future content. The insights also allow us to make actionable recommendations to improve the overall public relations strategy moving forward.
  1. Refining brand messaging

When a company is thinking about redesigning its logo, updating messaging, and freshening up the look and feel of the brand, it might be tempted to hire brand messaging consultants. First, look to the public relations professionals that run the company’s PR. They are deeply immersed in the brand’s messaging, how the media (and public) perceive the brand, and whether a freshening up is needed. Whether a company is refurbishing a brand or starting from the ground up, Durée & Company can help. We’ll also help the company announce changes and updates to the media and consumers while ensuring all of the changes feel like a seamless transition for all parties involved.

With our PR and marketing services, we can help brands with media coverage, social media and email marketing content, awards, events, and speaking engagements, and so much more. To learn more about how Durée & Company can help your company achieve incredible PR results, contact us today.


About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramXYouTube and LinkedIn at @DureeCoPR.



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