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Swinging Sledgehammers and Cutting the Red Ribbon

By June 28, 2016May 23rd, 2018No Comments

ribbon cutting at the reserve at edge wood

At Fort Lauderdale-based public relations firm Durée & Company, we are fortunate to work with a number of South Florida real estate clients. From project inception to delivery of the finished project, we offer our clients a full range of real estate public relations and marketing services every step of the way. Our expertise in this field allows us to carry out successful project launches and craft a public relations and marketing strategy that is unique to each client.

Sales center openings are a key milestone in real estate projects and just last week, we were honored to debut a brand new sales center, this time for our client The Reserve at Edgewood, a gated community in Fort Lauderdale featuring 105 townhomes.

To celebrate the official grand opening and ribbon cutting ceremony, Durée & Company rallied support from the community and secured Fort Lauderdale elected officials including Mayor Jack Seiler, City Manager Lee Feldman, Assistant City Manager Christopher Lagerbloom, Fire Chief Robert Hoecherl, Fort Lauderdale Commissioner Romney Rogers, Fort Lauderdale Chamber of Commerce President Dan Lindblade and Edgewood Civic Association President Wendy Wills. The Reserve at Edgewood Architect Gustavo J. Carbonell was also in attendance as well as 100 invited guests and real estate professionals. Coldwell Banker Director of New Business Development Maria Mena welcomed the guests and introduced Coldwell Banker as the exclusive sales and marketing team for this highly anticipated project.

From professional photography to facilitating introductions between the client and community leaders, the D&Co team was present to handle every detail for this milestone event. Durée & Company has been heavily involved in many aspects of the project from the onset, from securing media placements to finding community involvement opportunities for the project’s talented team of individuals. Our approach is different for each client, because no two projects are alike and each client has their own vision of success.

Another recent client milestone? The Demolition event at 121 Marina at Ocean Reef Club® in Key Largo, Florida, developed by Blue Jay Capital in Key Biscayne, Florida. This distinct real estate project features 29 waterfront residences with direct marina access. The ultimate in contemporary living, this development provides a new level of luxury for residents to share with their family and friends for generations to come. It is also the first condominium development project within the Ocean Reef Club® community in nearly 20 years, so a crucial step in erecting this project was first demolishing the existing building on the site.
ground breaking sabbia beach So we put on our hard hats (a special order item we branded with   the client’s logo), rolled up our sleeves and got to work coordinating, inviting, ordering, writing and preparing for this important event. Right down to the silver-painted sledgehammers (because the perfect photo opportunity speaks volumes) we left no stone unturned and made certain there was a smart and effective strategy at play. The result? A compelling real estate story to share with the press and valuable information to share with the public and potential buyers. After all, the exposure provides a giant push to the sales team and creates foot traffic from potential buyers. The goal is always to sell and we love celebrating a good real estate milestone that helps with sales.

And while the 121 Marina Demolition event was an enormous success, there is more work to come! At Durée & Company, our work continues with our real estate clients throughout all of their real estate milestones including, groundbreaking, financing, sales successes, topping off, and much, much more. We put our expertise to work in creating unique stories for our clients’ success!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!