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321 at Water’s Edge, Fort Lauderdale Beach’s Newest Condominium Estates Celebrates Groundbreaking

By February 7, 2018No Comments

Fort Lauderdale, Fla. — This week, longtime Boca Raton-based development company and one of South Florida’s top builders, SobelCo celebrated the groundbreaking of its 321 at Water’s Edge, a sophisticated collection of waterfront condominium estates on Fort Lauderdale Beach.

Attending the groundbreaking were City of Fort Lauderdale Mayor Jack Seiler, SobelCo Chairman Samuel Sobel, President Jeffrey Sobel, and Vice President of Residential Development Tirso San Jose; Gus Rubio, COO, Douglas Elliman Florida, and Caprice Weber, Executive Vice President and Managing Director of Douglas Elliman Development Marketing, the exclusive sales & marketing firm for 321 at Water’s Edge; and Michael Kaufman, CEO, Kaufman Lynn. Fort Lauderdale city commissioners and local real estate brokers and VIPs also were in attendance.

These 23 exquisitely finished residences — estate homes in the sky — will offer from 2,600 to over 3,800 square feet of living space and are a significant player in the renaissance of Fort Lauderdale.

Construction on the 11-story shimmering tower is expected to be completed by early 2019. 321 at Water’s Edge is located at 321 N. Birch Rd, Fort Lauderdale, 33304.

With large balconies and stunning views of the ocean, Fort Lauderdale skyline and Intracoastal Waterway, 321 at Water’s Edge is only 2 blocks from Fort Lauderdale Beach. The two-and-three bedroom flow-through single family estate homes in the sky, with floor-to-ceiling windows, boast oversized floor plans with open living room layouts and spacious bedrooms. Additional features include en suite or his and hers bathrooms, and large his and hers walk-in closets.

“It is extremely rewarding and exciting to see our vision becoming a reality and to be a part of the renaissance occurring in Fort Lauderdale,” said Sobel. We believe 321 at Water’s Edge is exactly the type of luxury living experience Fort Lauderdale Beach needs right now and we look forward to bringing this project to life.”

Five-star amenities at 321 at Water’s Edge will include a private wine club and lounge with a personal wine locker for each residence. Also, the development is a very pet-friendly community: it features an onsite dog park, exclusively for residents.

Additional amenities include over 7,000 square feet of chic lobby spaces, fashioned by award-winning design firm Interiors by Steven G., a community sky view terrace, indoor and outdoor poolside lounge, pool/Jacuzzi overlooking the Intracoastal, private poolside cabanas with Intracoastal views, BBQ and picnic area, oceanview fitness center, his and hers saunas, 24-hour valet attendant, catering kitchen and two assigned parking spaces per residence, electric charging stations for electric vehicles, and a private marina with yacht-sized boat slips.

Prices at 321 at Water’s Edge start at $1.95 million. The down payment for new buyers is 20 percent, and 10 percent 120 days after. Ownership includes an exclusive 5-year membership for the private dining club at the Secret Garden fine dining restaurant, located at the nearby Pillars Hotel.

The sales center is located at 2400 E. Las Olas Boulevard in Fort Lauderdale. For additional information, call 954-900-3297 or visit 321island.com.

About SobelCo
Since 1958, providing superior service has been the cornerstone of SobelCo and its affiliated companies, American Construction and American Realty Corporation. A family-owned and operated business, SobelCo specializes in development, construction, leasing, management and ownership of commercial, retail and residential real estate. The SobelCo commitment to excellence shows in every development, significantly boosting the value of the surrounding community. SobelCo’s objective is to preserve and enhance the value of real property by achieving the maximum return on investment through attention to efficient management, design, value engineering and homeowner/tenant relations. Just like its products, the company was built upon the principals of quality workmanship and top-notch service, all while upholding the highest possible standards of ethics and integrity. For more information, visit www.sobelco.com.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!