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Cannabis, CBD and HempIndustriesPR ToolsPublic Relations

D&Co’s “Continuing Education” on CBD

By October 3, 2019October 8th, 2019No Comments
CBD Infographic

The popularity of cannabidiol (CBD) oil continues to grow at extraordinary rates. Whether consumers are using it for anxiety, insomnia, joint pain, or many other needs, CBD is winning over consumers. The numbers backing this up continue to be updated, and we at Aspen and Fort Lauderdale-based public relations agency Durée & Company are happy to share the latest and greatest facts. After all, we work with several CBD clients, and love to keep up with the info!

New research from Acosta sales & marketing firm revealed the following about just who CBD product customers are. The study, titled “The CBD Effect: A Rapidly Emerging Consumer Trend,”* estimates CBD product sales to consumers to reach $20 billion by 2024. Following are some fun facts from the study:

  • Top uses of CBD products: Joint pain, general wellness, muscle pain, anxiety, sleep issues and headaches
  • Purchases planned or not planned? 59% of respondents’ first-time CBD product purchases were planned; 25% were an impulse buy and 7% were recommended by a doctor.
  • Views on CBD: 55% agreed with the statement “CBD oil is/might be a new miracle treatment;” 35% were unsure what to think about CBD oil; 11% think the products are “just hype.”
  • Who uses CBD products? Millennials (56%), men (48%), college-educated (49% have a bachelor’s degree), women (28%), Generation X (32%), Baby Boomers (15%)
  • Why do they use CBD products? Millennials most commonly use CBD products to ease anxiety (31%) and for general wellness (30%). For both Gen Xers and Baby Boomers, CBD products are most frequently used to alleviate joint pain (31% and 36%, respectively) and muscle pain (both 23%).
  • Why don’t consumers, who are open to trying the products, purchase them? Too expensive (26%), not enough studies (18%), don’t trust claims (14%), not enough regulation (13%), too difficult to find (13%)
  • Why don’t consumers, who are not open to trying the products, purchase them? Lack of studies (29%), distrust of product claims (29%), moral issues (18%), price (7%), insufficient regulation (7%)
  • How many pet owners have bought CBD products for their pets? One in 10. Fifty-two percent purchase based on a veterinarian’s recommendation.
  • What are the top pet CBD products purchased, and why are they purchased? Treats/chews (48%), oil (27%), capsules (14%) and topical ointment (9%); mostly for anxiety (32%), pain (29%), and general wellness (29%)

Large and small retailers have been drawn to CBD products. These include the largest supermarket operator in the U.S., The Kroger Co., plus small chains such as Dierbergs Markets and online grocers like Thrive Market. Kroger is rolling out CBD topical products to more than 1,300 of its stores in 22 states, including the Kroger, Dillons, Fry’s, Fred Meyer, King Soopers, Mariano’s, Pick ‘n Save, QFC and Smith’s banners. In summer 2019, Kroger rolled out CBD lotions, balms, oils and creams to 88 stores in its Houston division, and even made CBD items available via its Ship.Kroger.com direct-to-customer service and Vitacost.com e-commerce unit.

There’s no doubt about it: The market for CBD products is growing at extraordinary rates. At D&Co, our Aspen office is close to the growing number of Colorado farms where hemp is grown, and therefore, close to the heart of the CBD industry. Due to this proximity, we have the knowledge and ability to serve CBD clients from all over the county. Want to know more about the CBD industry? Call our Aspen office at 970.452.2195, our Fort Lauderdale office at 954.723.9350, or email us at info@dureeandcompany.com.

 

*Research was based on a July 2019 shopper survey and internal subject matter experts and included projections from BDS Analytics, a cannabis market tracking firm.

 

 

About Durée & Company

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!