Skip to main content
Press ReleasesPsychedelics

Award-Winning Fort Lauderdale and Aspen PR Firm Durée & Company Launches NeuroWellness Microsite Psychedelicpr.com to Serve the Expanding Psychedelics Space

By July 21, 2021March 7th, 2022No Comments

Durée & Company, a Fort Lauderdale and Aspen full-service public relations, marketing and special events firm, is pleased to announce that it is servicing its growing NeuroWellness practice with a new microsite! An addition to the firm’s original website DureeAndCompany.com, and its cannabis-focused website CannabisMarketingpr.com, the firm’s psychedelics-specific site Psychedelicpr.com is dedicated to the emerging psychedelics market, and is a comprehensive source of information for prospective and existing clients.

Always at the forefront of new and emerging industries, Durée & Company created the microsite in response to this expanding practice, and the firm’s growing list of clients in the psychedelics space. Psychedelics (also known as hallucinogens) are a class of psychoactive substances that produce changes in perception, mood and cognitive processes.

According to market researcher Data Bridge, the psychedelic drugs market is projected to reach $6.85 billion by 2027. As companies seek to publicize scientific findings, solidify investment opportunities and educate consumers about the many benefits of psychedelics, Durée & Company has the expertise to serve as the communications partner for psychedelics clients, so no opportunity is left to chance.

In the health and wellness marketplace, psychedelics are quickly gaining attention, from their proven results to treat the S.A.A.D. (suicide, anxiety, addiction and depression) epidemic, to the growing number of ketamine clinics in the U.S. Psychedelic drugs have now been recast as possible solutions to a range of mental health problems.

With lucrative market potential, psilocybin, LSD, ketamine and other psychedelics have recently caught the attention of startups and investors. Scientists are revisiting hallucinogens, such as psilocybin and LSD, as possible therapeutics for depression, addiction, PTSD, obsessive-compulsive disorder and anxiety.

Durée & Company offers PR and marketing services for these newly regulated markets, including strategic public relations support, effective marketing, innovative branding, in-depth media outreach, and the development of corporate social responsibility (CSR) initiatives.

“With our new Psychedelicpr.com microsite, we are pleased to provide valuable information about the booming psychedelics industry, such as FDA and DEA guidelines, scientific data, and more,” said Durée Ross, Durée & Company’s president and founder. “We understand how to navigate the growing NeuroWellness category, and proactively bring opportunities to our clients. With proven relationships with thought leaders, we’re an established presence in this rapidly expanding community.”

The firm’s proven psychedelic science, psychedelic-assisted therapy and psychedelic venture capital and private equity public relations outreach has placed clients in notable media outlets including The Wall Street Journal, Forbes, Fox News, Green Entrepreneur, Page Six, VICE, and more.

“The psychedelics industry, as it continues to evolve, has its own unique set of opportunities,” said Ross. “Our team understands the need for education and anticipatory thinking, and our philosophy is always to be proactive and help guide our clients.”

Durée & Company stays current on policies and innovation within the psychedelics industry, and also has access to valuable resources. With its insider tips and proven relationships, the firm is constantly finding robust ways to position its clients as the first choice for new customers, partners and media.

With a longstanding presence in the health and wellness, cannabis, lifestyle and business industries, Durée & Company has worked with some of the top psychedelics companies including Iter Investments, a venture capital firm that aims to deploy capital primarily in businesses operating in around the burgeoning psychedelics industry; Mr. Psychedelic Law, a non-profit organization focused on using medical and spiritual research to drive responsible legal reform in Florida for psilocybins and other entheogens; Mind Army, a social movement aimed at educating, lobbying and demanding for the legal use of psychedelics to treat mental health disorders, and others.

Visit Durée & Company’s Psychedelicpr.com or call 954-723-9350 to find out more about how we can evaluate your goals, build the right press campaign, and deliver smart messaging right into the hands of media. Regardless of whether you’re an established or developing psychedelics company, we understand how to craft marketing messages in highly-regulated industries.

 

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, psychedelics and cannabis, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its specialized cannabis site at cannabismarketingpr.com, or its new specialized psychedelics-specific site at psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

Recommended For You

Press Releases

The Friends of Jack & Jill to Present the 23rd Annual Power Lunch on Sept. 26

Ashley Saladino
Ashley SaladinoJuly 9, 2024
Press Releases

The Community Foundation of Broward Celebrates 40th Anniversary

Ashley Saladino
Ashley SaladinoJuly 9, 2024
Press Releases

The McMahon Mix & Mingle Inc. to Host a Fundraising Dinner in Support of Broward Children’s Center on July 27

Ashley Saladino
Ashley SaladinoJuly 9, 2024

Leave a Reply

OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!