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Making Sense with Metrics: Analyzing Digital Content Performance

By February 27, 2024No Comments

In today’s digital era, it is important to measure the effectiveness of the content a brand is putting out there. At Fort Lauderdale- and Aspen-based public relations agency Durée & Company, we heavily rely on tools to gain insight into our performance and closely monitor how our PR, social media and blogs resonate with our target audiences.

Why share content if no one’s going to see it? That’s where checking stats come in handy. By taking a look at what people are actually viewing, a business can figure out where to focus its attention.

Google Analytics: A Deep Dive into Website Insights

Google Analytics tracks the number of visitors to a website, what people are looking at and what pages they are navigating away from. Google Analytics is also great for tracking referral sources. This means that if a company is running ads, they can monitor their effectiveness and how individuals are finding them. This information is crucial for businesses as it helps them grasp how to improve a brand’s attractiveness to its target audience, as well as how well a campaign is performing and if it needs to be tweaked or changed.

Social Media: Identifying What Truly Engages Followers

When it comes to social media, likes, shares, impressions, engagements, comments and the number of new followers are our go-to metrics to see if a business is on the right track. Whether it’s identifying the hashtags for visibility or determining the optimal posting times for engagement, this data empowers us to fine-tune our strategies and keep our content fresh and appealing. By monitoring social media statistics, we can quickly adapt to our audiences’ preferences and enable us to create content that truly engages viewers. Read more here about four valuable social media metrics a brand should be assessing.

Public Relations: Maximizing Impact for Visibility

When it comes to public relations, metrics are just as important. At Durée & Company, we don’t just guess where to focus our efforts; we use tools like Statshow, Critical Mention, SimilarWeb and others to get solid numbers on impressions and the value of the publicity our team is generating. These third-party sources give us statistics on where the majority of eyes are, allowing us to report back to our clients with confidence. By understanding which platforms and publications are getting the most visibility, our team can tailor our PR strategies to ensure we’re catching attention in the right places. This analytical approach ensures that we are strategic in promoting our clients rather than simply broadcasting messages without direction.

At Durée & Company, we don’t simply put out content haphazardly and hope for the best. We approach it strategically. By leveraging metrics and analytics tools, we are able to:

  1. Gain an understanding of a brand’s audience for a deeper look into what they enjoy and how they engage.
  2. Enhance the brand’s content strategy by sharing what the audience loves while reducing what doesn’t resonate.
  3. Maximize our return on investment by focusing on what works.
  4. Remain in tune with trends.

We strongly believe in making decisions based on data. Our team has the expertise to boost a brand’s digital presence and align the overall strategy with the brand’s goals. Curious about transforming those metrics into strategies? Contact us today.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include real estate, nonprofit, hospitality, business, lifestyle, health and wellness, legal, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News’ People of the Year Award. Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X (Formerly Twitter), YouTube and LinkedIn at @DureeCoPR.

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  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

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  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

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  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

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  1. Winner(s) will be announced by March 20, 2020.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!