Being social is what the marine and yacht industries are built upon. So, it’s only natural that a strong social media presence is critical for companies within these industries to reach not only the right audiences but broad audiences. At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we have the expertise to use effective strategies to highlight a brand’s unique qualities, build community and ensure success in the competitive digital world.
In this week’s Dynamo Diary, we’re happy to share our top six tips to steer your marine and yacht brand to success.
- Showcase High-Quality Visuals: Emphasizing the allure of boats and yachts with stunning imagery and video content is crucial. What gets potential clients’ attention is visuals of sleek designs, luxurious interiors and yachts in captivating environments. Your brand should focus on consistently posting images that highlight sophistication and distinction.
- Cater to an Exclusive Community: Creating content aimed specifically at ultra-high-net-worth individuals is key. Encourage interaction by hosting exclusive online events such as live Q&A sessions with designers or virtual yacht tours. Actively respond to comments and post enticing discussions about the yachting lifestyle. This enhances building a community around your brand.
- Share the Brand Story: Sharing the history, craftsmanship and values behind a brand adds even more depth to its social media presence. Highlight the meticulous work that goes into each yacht, introduce team members and celebrate milestones — this creates a narrative that resonates with your audience and fosters trust and loyalty.
- Partner with the Right Influencers: Identifying influencers who embody the nautical lifestyle and have an audience that aligns with your target market can create a huge boost in your brand’s visibility. Strategic collaborations can result in authentic endorsements, showcasing experiences aboard yachts and introducing the brand to potential customers.
- Leverage Event Exposure: Utilizing industry events such as boat shows as a platform to amplify your brand’s presence is strategic and smart. Build anticipation with teaser content, offer real-time updates during events and share highlights afterward. Plus, interaction with event hashtags and participants increases visibility.
- Use Creative Language: Incorporating nautical puns, clever wordplay and fun storytelling can make your brand’s content more shareable. Creative approaches distinguish a brand’s voice in the market and can make technical yachting concepts more accessible to a wider audience.
With headquarters in Fort Lauderdale, the “yachting capital of the world,” we at Durée & Company have the expertise to navigate your marine or yacht company into successful waters, not only with social media but many other PR and marketing avenues. For more information, contact us.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Florida Hemp Council, The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com;
cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.
