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2025 Social Media Trends Every Real Estate Professional Should Know

By February 4, 2025No Comments

At Durée & Company, we understand the significant impact of social media in transforming the real estate industry. As buyers explore new ways to find homes and sellers look to real estate professionals for innovative marketing strategies, staying ahead of trends is essential to remain competitive. This knowledge is key to connecting with clients, showcasing expertise, and standing out. In 2025, the tools and strategies shaping the market are more advanced, engaging, and results-driven than ever—making it the perfect time to embrace these opportunities.

The days of relying only on mailers and word-of-mouth referrals are behind us. Today’s top real estate agents are connecting with high-profile clients through various social media channels and effective posting strategies. By learning to create and edit high-quality videos of listings and highlighting satisfied clients, agents can significantly boost their business. It’s essential for real estate professionals to stay updated on the latest social media trends for 2025 to take advantage of these new opportunities!

Below, discover proven social media strategies and content strategies for the real estate industry and how to put them into practice.

Show off all the smart home elements

Posting videos on social media of all the special tech elements of a listing to attract buyers’ attention. Highlight features like smart blinds, lights that rely on voice-activated assistants, smart thermostats, and bespoke security systems. Smart homes are here for the long haul and will appeal to the buyer who’s looking for a technology-forward home.

Know that short-form video is here to stay

Whether a real estate professional is creating social media videos that highlight the personalities and expertise of each agent or, they’re “walking” potential buyers through a home room by room, keep it short. It’s no secret attention spans are waning and quick clips spliced together for an exciting video is the way to stop the scroll. Get help from a full-service social media agency like Durée & Company to create and edit video content to boost visibility for real estate professionals.

Highlight energy-efficient homes

In 2025, sustainability remains a top priority for homebuyers, making energy-efficient features more valuable than ever. Use engaging videos or carousels to showcase a home’s eco-friendly elements, such as solar panels, advanced HVAC systems, green building materials, and water conservation features. Highlighting these details not only appeals to environmentally conscious buyers but also emphasizes the long-term cost savings and value these features provide.

Use Interactive Content to Boost Engagement

Polls, quizzes, and other interactive elements on platforms like Instagram and TikTok are perfect for engaging audiences. These tools not only attract attention but also provide opportunities for real-time feedback and connection with potential buyers.

Leverage Live Streaming

Live streaming is a game changer for showcasing properties. Hosting virtual tours or Q&A sessions on platforms like Instagram Live or Facebook Live allows agents to connect with potential buyers in real-time, offering them an inside look at properties while answering questions directly.

Turn previous clients into followers

Send out emails and monthly newsletters that include the agent’s social media handles, encouraging to follow them. Using previous clients to grow an agent’s social media following helps set that real estate professional up for success in 2025. Social media is also a great way to connect with other agents and see listings that could be a fit for clients.

Incorporate User-Generated Content

Encouraging clients to share their home-buying or selling experience online is one of the best ways to build trust and credibility. This type of authentic content showcases success stories and helps create a personal connection with potential clients. Asking for testimonials and highlighting them on social channels is a great way to tap into this trend.

Collaborate With Influencers

Partnering with micro or macro influencers can expand the reach of your listings and help you showcase expertise in the field. Influencers can connect agents with a wider, highly targeted audience, building credibility and increasing visibility.

Utilize social media advertising

Whether trying to pull in a wide audience for a specific listing or they’re looking to advertise a special open house, localized social media advertising could be a better solution over traditional advertising. Using a social media agency like Durée & Company that knows how to maximize return on investment for every advertising dollar can help a brokerage or agent get the most out of their spend.

Include more testimonials

Client testimonials are the social media “seal of approval” that digital audiences want to see. That’s why real estate agents need to make sure this authentic review and feedback is sprinkled throughout all of their social media channels. Always ask a client if they would be open to sharing a review and get written permission. Try to get an image to accompany their full name or—even better—a video that shares their positive experiences and encourages other customers.

At Durée & Company, we specialize in staying on top of social media trends, maximizing our expertise to attract new audiences for real estate clients, and creating compelling digital content a brand’s audience wants to engage with. In 2025, strategic social media for real estate professionals comes down to hiring the right social media agency.

Contact us today to learn about how we help use video content to boost visibility for real estate, discover how to maximize influencer marketing, and get bespoke social media management for your brand.

 

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!