As valued PR, marketing and special events experts and speakers, our founder and team are consistently requested to appear in national publications.
Wellness Trends: What PR & Marketing Pros Need to Know to Stay Ahead
17 Ladies Leading the Cannabis Industry in 2024
2024 Women in Cannabis Summit
It’s On The Ballot! The Future Of Adult-Use Cannabis In Florida
Durée & Company: Public Relations and Marketing Agency
Advice For Aspiring Female Cannabis Professionals: Industry Leaders Weigh In
20 Ideas To Make A Website More Appealing To Customers
2024 GMR Women in Cannabis Summit
Meet the SFBJ Mentors
Sharing A Customer Newsletter: 15 Big Benefits For Brands
The State of Cannabis Marketing
Mentoring Monday 2024: Get to know the South Florida mentors
2023 Apogee Awards Honoree: Durée Ross
Winter Wonderland: Mann about Winter in Aspen, by Durée Ross
The Most Effective Ways Agencies Generate Leads
Fort Lauderdale and Aspen Public Relations Firm Durée & Company Wins ‘Best Use of PR’ Award
Unwind and Indulge: Mann Abour Summer in Aspen, by Durée Ross
19 Effective Strategies To Test And Choose The Right Product Name
Benzinga’s Cannabis Insider, Featuring Durée Ross
16 Ways To Get Better Results When Clients Have Teams Working In Silos
Durée Ross: The Face of Public Relations & Marketing
The Importance Of PR When Navigating A Complex Real Estate Market
15 Qualifications The Manager Of A Crisis Communications Team Must Have
Friends in High Places: Meet the Aspen Set, Including Durée Ross
The Latest in Cannabis, Featuring Durée Ross
Rising interest rates can’t stop the surging market for ultra-lux real estate. These 13 PR power players are competing for the attention of billionaire buyers.
15 Creative Ways To Market A Small Business For Free
Taking Root – A Cannabis Podcast
Boosting Your Cannabis Brand – PR & Marketing w/ Durée Ross
How A Fast-Growing Agency Can Ensure Proficiency In Its Main Service Areas
How Franchise Businesses Can Create A Resounding Impression With Public Relations
VENICE Magazine’s 8th Anniversary Cover Party at W Fort Lauderdale
MOMpreneur Monday with Durée Ross of Durée & Company
How It Started: One Step Ahead with Durée Ross, CEO & President of Durée & Company
Lifestyle Magazine’s Women of Influence
Why is Public Relations Important?
15 Potential Game Changers For Underperforming Campaigns
Cannabis Lab (CLAB) Hosted its Annual CEO VIP “Up in Smoke” Dinner
16 Steps To Take To Rectify A Steep Decline In Website Traffic
Spreading the Word: Featuring Durée Ross, Durée & Company
13 Ways To Get Website Visitors To Provide Their Contact Information
Sensi Magazine Cover: Featuring Durée Ross
Wonder Woman: Durée Ross of Durée & Company
The Face of Public Relations & Marketing: Durée Ross, Durée & Company
15 Affordable, Innovative Ways To Get Graphic Design Talent On A Budget
Women in Cannabis Study
PR So Good, You’ll Want to Eat It Up
Why PR Is Critical for Law Firms Working in Emerging Industries
5 Best Practices to Incorporate Public Relations and Marketing Into a Global Alternative Products Campaign
Mentoring Monday 2022: Get to Know the Local Mentors
The Experts in Public Relations and Marketing
Alt Pro Expo Speaker Profile: Durée Ross
Durée Ross of Durée & Company on Cannabis Radio
Mountain Mayhem: Aspen for the Holidays
16 Valuable Things A Brand Can Achieve With A Newsletter
Three Ways to Implement Public Relations & Marketing into Your Cannabis Brand’s Strategy
Durée Ross on Keeping Things Fresh in the New Year
Durée Ross – Wonder Woman 2021
Cannabis News Florida Profiles Durée Ross
Durée Ross Of Durée & Company: “Go big or stay home!”
WeedWeek High Society — Vegas, October 2021
Female Disruptors: Durée Ross Of Durée & Company On The Three Things You Need To Shake Up Your Industry
Who’s Who In Women Of Influence
Why PR Is Essential For Emerging Industries
The Cannabis Publicist
The Cannabis Publicist
New Venture Firm Adds to Surge in Psychedelic Investments
Duree Ross | Florida Women In Cannabis Winner 2020
Durée Ross of Durée & Company on Building a PR Practice in Cannabis
Prestigious Women Awards Honorees: Duree M. Ross
Investing in Magic Mushrooms? Lauderdale Investor Is Betting They’re The Next Big Pharma Play
Collaboration That Pays: Integrating PR With Your Affiliate Marketing Campaign
Elevate Your Grind – Duree Ross
“Collaboration is key.” With Len Giancola & Durée Ross
Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis
14 Big Mistakes To Avoid When Creating A Press Release
The Shrimp Tank Podcast Boca Raton – The Best Entrepreneur Podcast In The Country
3 Ways Affiliate Marketing And PR Can Grow Your CBD and Hemp Business
5 ways to harness PR and stand out in today’s market
Durée & Company Selected to PRNEWS Agency Elite Top 100
Meet Duree Ross: President & CEO, Duree & Company, Inc.
Boca Raton Episode 123 – Durée Ross – President & CEO of Durée & Company
Three Ways to Navigate the Ever-Changing Media Landscape in Cannabis
Publicist Rockstars: “Owning a business is likely the hardest thing you will ever do” with Durée Ross
The Only Thing Normal Now Is To Pivot! Pivot! Pivot!
“Never Stop Learning” with Durée Ross
Party Like A Marketer Podcast: Episode 9 – Building a PR Toolbox to Support Company Goals
Five Tips For Leveraging PR During A Recession (And Why It’s Critical)
The Only Thing Normal Now Is To Pivot! Pivot! Pivot!
Vision, Strategy, & Giving Back: How Women Can Increase their C-Suite Visibility
15 Creative Ways Your Business Can Showcase A New Service
30 Entrepreneurs Explain The Most Important Traits To Be Successful as an Entrepreneur
Content Management And Analysis: 15 Best Practices
Recipe For Success With Guest Durée Mellion Ross, Durée & Company
Six tips for finding the right vendor partners for your business
12 Exciting Agency Challenges (And What They Mean For You)
Messaging Your Business Purpose and Leveraging Corporate Social Responsibility
Publicist Rockstars: “Learn to negotiate with yourself and not accept the first offer” With Durée Ross of Durée & Company
How a PR agency can survive (and thrive) during a crisis
12 Things To Double-Check Before Your Marketing Content Goes Out
In-House Or Outsourced? 12 Questions To Help You Choose The Right Marketing Talent
Durée & Company / Woman-Owned Business
Five PR Tips For Budding Cannabis Brands
Established PR Agency Durée & Company Opens Aspen Office
Leverage community connections for your business with these six expert strategies
A supercharged PR strategy for the marine and yacht industries
The PR Of CBD
Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations
6 Best Practices for Newsjacking
12 Best Practices To Capitalize On Partner Marketing
START HERE: 12 PR TIPS FOR SMALL BUSINESSES
How to Increase Restaurant Foot Traffic During Slow Summer Months
South Florida public relations firm expands to Colorado
Tackling Restaurant Crisis Situations One Bite at a Time
Publicist Rockstars: “Learn to negotiate with yourself and not accept the first offer” With Durée Ross of Durée & Company
The 2 Things You Need For Every Successful Team
99 Publicists Share Their Top 3 Strategies To Help You Get Media Coverage
May’s Fearless Leader
Durée Ross Continues To Impact Communities And The PR Industry
Serving Up Kindness: The Importance of Partnering with Nonprofit Organizations
Business Monday Briefs: New PR firm in Aspen
Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules
Confessions of a Serial Salesman The Podcast with Durée Ross
Game 7: The Sports, Business & Lifestyle Podcast
Do This 1 Thing During Vacation to Come Back Recharged
Meet Durée Ross of Durée & Company in Fort Lauderdale
13 Underrated Skills That Agencies Look For In New Hires
Boca Mag’s Four South Florida Boss Babes You Need to Follow
Eight Considerations For Connecting With Consumers Through Email Newsletters
Leap Day: What would you do with an extra 24 hours?
“Keep Your Word” The 5 Lessons I Learned Being a 20-Something Founder
Eight Ways To Maintain An Authentic Brand Image When Times Get Tough
Are Business Award Shows Still Worth The Time And Effort?
15 Underappreciated Skills To Look For In Young Hires
We Asked Restaurant Professionals What They Think of IHOb. Here’s What They Said
Crisis Management For The Digital Age
People on the move: NSU vice president named Fellow of the National Academy of Inventors
Seven Must-Attend Conferences To Learn About Industry Changes And Innovation
99 Prominent Publicists Share Their Top Strategies to Earn Media Coverage
Why No Comment Is a Comment—And It’s Not a Good One
Interview with Durée Ross, President, Durée & Company
10 Characteristics Agency Executives Look For In Your Next Client
Five Ways To Strengthen Your Business’s Branding In 2018
13 Strategies To Help Your Global Brand Maintain Its Local Roots
12 SEO Mistakes To Avoid For Better Search Engine Rankings
Chrissy Cox Promoted to Vice President at Durée & Company
3 Key Tools To Build Your Personal Brand
68 Experts Share The Top 3 Things Entrepreneur Needs To Know About Branding
Business Owner Voices: Durée Ross, Durée & Company
Is Newspaper Advertising Worth The ROI?
Nine Techniques Agency Executives Use For Retaining Clients
Florida People On The Move: Durée Ross of PR Firm Durée & Company
14 Ways You Can Use Google Analytics To Improve Your Website
Award-winning PR Entrepreneur Brings Skills to Improve the Community
10 Questions To Ask Clients To Determine If They’re The Right Fit For Your Agency
10 Ways To Make Repurposed Content Feel Fresh
Jenna Reed Joins Durée & Company as Director of Operations
Durée & Company Promotes Samantha Mozdzierz, Hires Shannon O’Reilly and Jackie Shames
17 Steps To Take Before You Launch A Product Or Service
15 More Accurate Ways To Describe The Work Of An Ad Agency
The ‘Write’ Stuff: 16 Agency Pros Share Their Best Piece Of Writing Advice
Senior level hires and promotions for the week of Dec 25, 2017
Agency People News in Brief January 8, 2018
14 Smart Approaches To Optimizing Facebook Ads For Conversions
Durée & Company Launches NeuroWellness Division & Microsite Psychedelicpr.com
Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
PR & Marketing Wonder Woman: Durée Ross
14 Smart Approaches To Optimizing Facebook Ads For Conversions
Durée & Company Launches NeuroWellness Division & Microsite Psychedelicpr.com
Women of Influence: Durée Ross
PR & Marketing Wonder Woman: Durée Ross
14 Smart Approaches To Optimizing Facebook Ads For Conversions
Durée & Company Launches NeuroWellness Division & Microsite Psychedelicpr.com
What else should you know about us? Contact the team at Durée & Company to find out.
OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.
Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.
Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.
Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.
Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.
How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.
Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.
Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.
Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.
Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.
Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.
Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.
Winner(s) will be announced by March 20, 2020.
Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328
Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.
Five Things That Need to be in Your Resume or Cover Letter
To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:
1. What you love to do and why.
In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.
What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.
2. Something you did that changed something or someone else.
If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?
We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.
3. Anything you created.
Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.
Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.
4. An indication of why you belong here.
At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.
5. Correctly spelled words – all of them.
Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.
So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!