Skip to main content
BrandingClientsWebsite Design

Branding Trends of 2021

By April 6, 2021No Comments
Branding trends 2021

Our team at Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company is always up to date on new and emerging trends. With more than 20 years of experience, we know branding is no exception. So what do we predict for the branding trends of 2021?

Strong branding will help a business stand out against competition and be remembered by consumers. With the proper branding guidelines, you can ensure your marketing and media relations efforts will be consistent and effective.

In 2021, we expect to see a continued shift towards curating a human connection between the brand and the consumer. The personalized side of branding has never been more relevant. These relationships are changing from transactional to emotional as many long for a personal connection after a year of social distancing.

Put a Face to the Name.

In a world turned digital, it’s more important than ever to associate your brand with the people behind it. More and more companies are putting their leaders front and center in marketing materials and media relations strategies. They aim to represent and personify the core values of the company through their faces.

  • As faces help to humanize a brand, we recommend identifying key spokespeople to represent your company. Use various formats such as video clips, helpful tips from the CEO, etc.
  • Always make sure that your key messaging stays consistent, even if your brand has multiple spokespeople. Each person may offer their own spin on the messaging. It is important, however, to make sure everyone relays the same overall messaging about the brand.
  • Share genuine stories. Think: the origin of the company, certain customers whose lives have been positively impacted by your products, services or corporate social responsibility efforts. For example, client Susie Levan donated the proceeds from the sales of her book “Getting to Forgiveness — What a Near-Death Experience Can Teach Us About Loss, Resilience and Love” to nonprofit organizations throughout South Florida. This generous series of donations tied back into the mission of her book, to empower others to live their best lives.

Don’t Be Afraid to Visually Stand Out!

It’s important to catch the attention of consumers by creating content that is concise, clear and eye-catching. Content should be consistent across all platforms and in “snackable” formats that are easy for viewers to understand. Animation is also on the rise, and a great tool to use to foster engagement for your brand.

  • When it comes to incorporating the color scheme into your social media graphics, create templates that utilize your brand’s color palette and signature fonts. It is important to keep your company’s website and social media content consistent with your overall branding concept.
  • Classic font styles, such as serif are making a comeback and are expected to be a large trend for 2021. These classic fonts evoke nostalgia and familiarity, which is why they have regained popularity.
  • Only use hashtags that are relevant to your brand. For consistency, it’s important to create a list of signature hashtags to be used in every post.
  • Brand logos are a vital component of a company’s identity. Motion logos are the perfect way to capture the user’s attention. For example, Durée & Company chose a blinking animated logo for its cannabis-focused website.
  • Incorporate animated banners or graphics into e-newsletters to catch the attention of consumers. These newsletters are integral to a successful branding strategy. And they’re a great platform to promote your brand’s campaigns and specials to keep your audience up to date with the latest changes and updates from your company.
  • Keep viewers entertained as they browse your social feeds by implementing a beautiful aesthetic. Client Alta Vista Resources showcases weekly motivational posts, biweekly blogs and tips, and features small businesses you must see around Key West. The social media posts all have a cohesive, tropical look and feel which make you want to head on over to paradise.

Create an Experience.

Branding is more than just your logo and website. Customers expect companies to go the extra mile and take them on a journey through the entire process of opening a package to using the product.

  • Give consumers something to look forward to such as weekly blog posts.
  • Client Toast Vodka, for example, hosted an Instagram live cocktail recipe demonstration with POPSUGAR Home in celebration of National Vodka Day. This partnership allowed Toast Vodka to create a unique experience for its followers and to also reach a new audience, resulting in an increase of followers.
  • Some additional suggestions for curating a one-of-a-kind experience for your brand are:
    • Conduct an Instagram or Facebook live panel discussion to share industry trends and timely topics.
    • Create personal touchpoints – for example, our client Pure Craft CBD includes a handwritten note with each order.
    • Organize giveaway contests on your social media channels as a way to interest your current audience and gain new followers.

The most important part of branding is creating guidelines that are sustainable and consistent for your company. Branding affects everything from the way consumers visually perceive your brand to how you correspond with clients.

If you’re interested in learning more about how to utilize these 2021 branding trends, contact our team of seasoned professionals at Durée & Company.

 

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

Tags:

Recommended For You

PR ToolsPublic Relations

How Public Relations and Social Media Go Hand-in-Hand

Raúl Stolk
Raúl StolkMarch 26, 2024
Content CreationIndustriesLifestyleMarinePublic Relations

Six Social Media Tips to Create Waves in the Marine and Yacht Industry

amanda
amandaMarch 5, 2024
BrandingDigital MarketingDynamo DigestPR Tools

Making Sense with Metrics: Analyzing Digital Content Performance

amanda
amandaFebruary 27, 2024

Leave a Reply

OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!