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Breaking Ground with a Luxury Shovel

By May 10, 2016May 23rd, 2018No Comments

Unknown-2At Durée & Company, it’s all about progress and moving projects forward! This past week, we celebrated a major milestone with our real estate client, Sabbia Beach. This luxury oceanfront condominium officially broke ground on May 4 and is the first of its kind in Pompano Beach in nearly a decade.

Breaking ground at the 60 percent sold mark is quite an accomplishment and Sabbia Beach developers Fernbrook Florida, LLLP and Grupo Fernandez have targeted the second quarter of 2018 for the completion date.

But there are many milestones still to come! Durée & Company has been heavily involved in many aspects of the project from the onset, from securing media placements to finding community involvement opportunities for the project’s talented team of individuals. Every last detail was researched and planned for the groundbreaking event, right down to sourcing custom shovels and hard hats!

The guest list was also very important, and Durée & Company secured Pompano Beach elected officials including Mayor Lamar Fisher, Vice Mayor Charlotte Burrie and Commissioner Barry Dockswell, who were all in attendance to celebrate the start of this dynamic project in Pompano Beach.

We are already busy planning and preparing for the next milestone, but in the meantime, Sabbia Beach’s sales center can be visited at its temporarily location at the Marriott Pompano Beach Resort & Spa until July 2016. It will then be relocated to its permanent location at 723 N. Ocean Blvd., Pompano Beach, 33062.

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About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!