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D&Co Dynamos Dish on New Year’s Resolutions

By December 28, 2018No Comments

It’s the start of a new year, and you know what that means – time to make new resolutions! Unfortunately, only about 9.2 percent of us will accomplish our resolutions, according to Inc.com. But, whether you’re the type to break your resolution by March or finish out the year, it’s always good to start the new year with a fresh set of goals that you want to achieve. The New Year is a time to reflect on the past year and create promises to yourself that will make you live your best life.

At South Florida-based PR firm, Durée & Company, we are thankful for all the successes that 2018 brought us and are ready to achieve even more in 2019. The D&Co Dynamos have even made some resolutions of their own:

Durée – “My motto for 2019 is to work smarter, not harder. I also want to ride my Peloton more – I have one at my house, so I need to take advantage of that!”

Chrissy – “To work out more and get back into yoga.”

Ana Maria – “This year, I want to improve my French. It is such a beautiful and rich language!”

Rachel – “My New Year’s resolution is read one book a month. I recently subscribed to Audible and began listening to books on my drive to work every day.”

Abbie – “I want to be more present and take more risks.”

Jenna – “Travel more, and then blog about it!”

Caroline – “I want to run a half marathon. It’s something that has always been on by bucket list and I think I’m ready to check it off. So, if anyone has any runners tips, I’m all ears!”

Samantha – “In PR, social media is a vital part in our everyday lives, however, my New Year’s resolution is to remove myself from my phone and live more in the moment outside of work.”

Sarah – “Explore more of Fort Lauderdale – especially dog friendly places! Since I grew up in South Florida, I have falsely convinced myself that I’ve seen it all. After spending some time out in California, I’ve come back to find there are so many new restaurants, street fairs, festivals, boutiques and more that I still have not seen. So, I’d like to get out some more to find these hidden gems, ideally with my dog Cooper by my side.” 

Haley – “Welcome change and challenges with open arms, and to embrace them with optimism. I want to wake up every day with a positive outlook and appreciation for the new day.”

Thank you, 2018, for all that you gave to us. 2019 – we’re ready for you!

 

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!