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A Huge National Win! Durée & Company Named to PRNEWS’ Prestigious Agency Elite Top 100 List 2020

By August 18, 2020No Comments
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We won big, and we are proud! We at Fort Lauderdale and Aspen-based public relations agency Durée & Company were recently named to PRNEWS’ Agency Elite Top 100 list 2020 ― the only national guide dedicated to the most innovative PR & communications firms in the business. This is a great way for us at Durée & Company to celebrate 20 years in business!

This inaugural program spotlights the 100 most innovative and strategic PR firms of 2020 in the U.S., and we are thrilled to have achieved the following distinctions within the list:

At Durée & Company, we are constantly creating innovative, strategic ways to make our clients stand out and achieve success. For instance, we entered the PR stage for the cannabis and hemp/CBD industries before 2018, when the U.S. was on the brink of a “green rush” as the Farm Bill was getting ready to pass. Today, we are setting the standard for other PR firms now working in the cannabis and hemp/CBD industries. We even launched our own microsite, cannabismarketingpr.com, dedicated to our continued expansion into these industries.

We and the other Agency Elite Top 100 winners represent a wide variety of both industry specializations and core capabilities. This year’s list, comprised of boutique firms, mid-sized shops and monolithic, global organizations, demonstrates that size doesn’t always matter!

We were one of many smaller firms that went head-to-head against firms much larger than us. This proved that creative concepts and execution can be achieved by teams of any size!

To compile its list, PRNEWS asked applicants about new products, services and expertise offered over the last year ― wanting to better understand how the most innovative companies in PR think. PRNEWS also wanted to recognize how each of these agencies pivoted their businesses and assisted their clients across categories during the COVID-19 pandemic.

The PRNEWS team scored all of the entries across more than 12 criteria to highlight the standout agencies doing the most innovative work.

The publication also asked applicants to put on their “futurecast goggles” and share their ideas about the three trends they believe the industry will be talking about in the next five years (PRNEWS will be exploring many of these ideas in the months to come). Here’s what we suggested for three trends:

  1. ROI of Communications Strategies: With the economic downtown likely to affect communications budgets for years to come, ROI will be more important than ever. Successful PR can lead to a greater ROI than marketing campaign tools, so PR will be used more frequently.
  2. Crisis Communications: The COVID-19 pandemic has changed the way we think about crisis communications. PR professionals will be more flexible, responsive and intuitive with crisis communications.
  3. Corporate Social Responsibility: Millennials ― who place great importance on corporate social responsibility ― are going to have even more of an influence in the future. CSR is going to be an integral part of companies’ bottom lines and communications strategy.

At Durée & Company, innovation and strategy are the core of everything we do! This esteemed national award represents our place on the U.S. stage as one of the top 100 agencies for innovation and communications.

Do you want your company or organization to take advantage of our unique, forward-thinking ideas? If so, contact us today!

 

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; g8o to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.

 

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!