At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we pride ourselves on working for the greater good ― especially during a global crisis such as the COVID-19 pandemic. Recently, we were named a finalist for the 2020 PRNEWS Platinum PR Awards in the “Social Good Campaign During a Global Crisis” category, which reflects our work with client Feeding South Florida® during the pandemic.
This is special because the esteemed PRNEWS organization has recognized us ― but also because we are helping an organization that is not only making a difference in people’s lives; it’s saving lives.
The PRNEWS Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. This awards program sets the industry standard for excellence across all areas of PR. There are eight finalists in the “Social Good Campaign During a Global Crisis” category. Winners will be unveiled during a virtual gala on Oct. 27.
Feeding South Florida is the leading domestic hunger relief organization in South Florida and a member of the Feeding America® network of food banks. Feeding South Florida has experienced a 600% increase in demand during the COVID-19 pandemic. Since the onset of the pandemic, an estimated 1.4 million people throughout Palm Beach, Broward, Miami-Dade and Monroe Counties are experiencing food insecurity. Feeding South Florida immediately mobilized to serve these individuals, ending the fiscal year with 119.2 million pounds of food distributed (99.3 million meals) in the quad-county areas. Feeding South Florida anticipates this level of need to continue for 12–18 months. The organization needs a staggering amount of assistance from local residents, corporations, organizations, municipalities and more.
So, what is our role with Feeding South Florida as its PR agency? South Florida was a hot spot for the COVID-19 pandemic, and it was essential to gain local and national attention for the organization’s critical relief efforts and need for community support including food distributions and other important events. This requires quick thinking, constant pivoting and creativity. We work tirelessly to distribute imperative information and gain awareness for Feeding South Florida’s efforts, while constantly pivoting to work with changing events and needs of this nonprofit organization. Since March, we secured more than 16,928,192,466 media impressions and more than 2,365 local and national media placements for Feeding South Florida.
During the 20 years that we have been in business, we at Durée & Company have made working for the social good a priority. We seek out clients who make a difference. We are honored to work with Feeding South Florida, and are thrilled to have been recognized by PRNEWS for our efforts.
If your organization needs the expertise of seasoned PR professionals to get the word out about what you are doing to help others during the pandemic or any time, contact us today!
About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.