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Flying High at The Fort Lauderdale Air Show

By May 11, 2017March 23rd, 2021No Comments

Clear blue skies, turquoise waters and perfect temperatures set the backdrop for the Fort Lauderdale Air Show and the D&Co dynamos were front and center! Fort Lauderdale PR firm, Durée & Company, was on board to plan and organize a VIP viewing party for residential real estate project The Ocean Resort and Residences.

The Fort Lauderdale Air Show is unparalleled to other air shows as it takes place directly over the ocean with views from many of the beach’s hotels and residences. Boats and yachts take to the seas and anchor just off-shore for front row seats, literally. So, how did we capitalize on the event?

Location, location, location! Situated on A1A on Fort Lauderdale Beach, the penthouse suite at the property is an event planner’s dream venue for such a show, and the dynamos jumped at the opportunity to utilize the space. Guests were treated to stunning, unobstructed views of the show with fighter jets soaring by the 24th floor penthouse space while enjoying refreshing cocktails and delicious bites from a carefully-curated menu by Suzanne Michael Haute Cuisine, including an “Oceantini” upon arrival.

The event didn’t stop with just the air show. Live entertainment continued indoors with a local-favorite, DJ Dysqo. And, the icing on the cake – who doesn’t love a sweet treat to-go? We got with our favorite local go-to, Sweet Guilt, who provided adorable ocean-hued, branded cupcakes for guests as they left the party.

The all-day event hosted over 200 VIP guests including buyers, potential buyers, top real estate brokers, influencers and media.

Interested in new real estate on beautiful Fort Lauderdale Beach? Make sure to consider The Ocean Resort & Residences as your new home!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!