Learning is a lifelong endeavor, and no one knows this more than Durée & Company President, Durée Ross. This week, Durée traveled to sunny San Francisco to attend the Public Relations Boutiques International (PRBI) 2016 conference. This worldwide collaborative network of boutique PR firms brings together public relations professionals to discuss everything from improving client experiences to best practices and innovation at this annual conference.
Networking is a fluent language spoken by all public relations professionals, so a presentation by LinkedIn’s Global Content Marketing Leader Jason Miller was a fantastic addition to an exciting lineup of speakers. Steve Farnworth, a Forbes Top 50 Social Media Influencer, also adds to the list of speakers at this year’s conference as well.
One of the week’s highlights includes a trip to Facebook headquarters for an opportunity to meet with the company’s communications, marketing and new product teams. A valuable experience indeed, having the opportunity to learn from the professionals at the most prominent social media platform allows us to to incorporate the latest trends, practices and data into our day-to-day social media plans.
At Durée & Company, social media plays a prominent role for our clients, many of whom rely on our expertise when it comes to crafting an overall strategy. Posting new content, releasing images and interacting with the public is just the beginning! And because social media is always evolving, educating ourselves and our clients is paramount.
We’re excited to put what Durée learned into practice and continue to build upon the successes of our clients!
This is certainly a trip we know Durée “liked”!
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.