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How To Use Hashtag Holidays To Promote Your Brand Year-Round

By October 22, 2019February 16th, 2022No Comments
Wine Hashtag Holidays

In addition to traditional holidays, there is a unique hashtag holiday dedicated to everything these days. And, this trend is here to stay, because more holidays are added to the National Day Calendar every day. At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we utilize these national holidays to classify content, make the subject more searchable, expand social media posts’ reach, increase customer engagement and help brands capitalize on trending topics.

 

 

 

 

Hashtag holidays can help brands speak to their uniqueness. We use the holidays to identify a number of pitching angles throughout the year, allowing us to talk about the brand’s full product offerings. For example, in working with restaurant and hospitality clients, our pitching doesn’t end in May for National Wine Day. We are pitching the topic of wine all year long!

 

 

 

 

 

 

Through our ongoing vetting process of hashtag holidays, we have pulled a list of our favorite wine holiday highlights that allow us to talk about wine year-round.

 

  • February 18 – National Drink Wine Day
  • March 3 – National Mulled Wine Day
  • April 17 – Malbec World Day
  • May 9 – World Moscato Day
  • May 16 – National Mimosa Day
  • May 21 – National Chardonnay Day (Celebrated on the Thursday before Memorial Day)
  • May 25 – National Drink Wine Day
  • June 13 – National Rosé Day (Celebrated on the second Saturday of June)
  • July 25 – National Wine and Cheese Day
  • August 4 – National White Wine Day
  • September 18 – International Grenache Day (Celebrated on the third Friday of Sept.)
  • October 12 – International Pinotage Day (Celebrated on the second Saturday of Oct.)
  • November 20 – National Zinfandel Day (Celebrated on the third Wednesday of Nov.)
  • December 31 – National Champagne Day

Hashtag holidays offer brands endless ways to create promotions, or special events, to draw attention and business. If you’re looking for an experienced PR agency to help you create a plan to capitalize on hashtag holidays for your brand, call us at our Fort Lauderdale office at 954.723.9350 or Aspen office at 970.452.2195, or email us at info@dureeandcompany.com.

Cheers!

 

 

 

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!