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Cannabis, CBD and HempLifestylePublic Relations

D&Co Shares the ABCs of CBD!

By August 6, 2019August 2nd, 2023No Comments
about cbd oil

Cannabidiol (CBD) oil. It’s not something that would make your grandmother aghast if she knew you were taking it. It’s actually a hugely popular (and getting more popular by the minute) chemical compound from the cannabis plant that ― no, will not get you high ― and ― no, is not illegal. Actually, it takes a natural approach to promote wellness for everything from joint pain to anxiety to insomnia, and much more. And the numbers of staggering – Marketwatch stated that in 2018, $620 million worth of CBD products were sold in the U.S. Looking ahead, the market for all legalized cannabis, including CBD, is expected to quintuple from $8 billion in 2018 to $41 billion by 2025, according to new data from Nielsen.

People are loving CBD so much that it actually has its own day ― National CBD Day ― observed on Aug. 8. And, to make this holiday even more meaningful, August as a whole is National Wellness Month, which focuses on self-care, managing stress and promoting healthy routines. In honor of national CBD Day, we at Aspen and Fort Lauderdale-based public relations agency Durée & Company are pleased to educate readers and break down any misconceptions surrounding CBD.

How do we know so much about CBD? Working with a number of clients in the space, from brands sold in big-box retailers to processing facilities, we’ve learned quite a bit about this amazing product and what it can do.

We thought we would take this opportunity to share a glossary of some frequently-used terms:

  • Hemp: A strain of the cannabis sativa plant that is grown specifically for the industrial uses of its derived products and is often used for oils and topical ointments, fiber for clothing, paper, rope, and more. It has very low levels of THC but is high in CBD concentrations.
  • Cannabidiol (CBD): CBD is produced from the non-intoxicating compounds (no psychoactive effects) of the hemp plant. It’s known for its many health-related benefits.
  • Cannabinoids: The active chemical compounds found in cannabis that work with the body’s cannabinoid receptors, also known as the endocannabinoid system, to alter the neurotransmitter release in the brain for desired results.
  • CBD Isolate: The purest form of CBD, which is created by removing all other compounds found in the hemp plant including terpenes, flavonoids, plant parts and all other cannabinoids.
  • COA – A Certificate of Analysis (COA) is a report from an accredited laboratory that shows the chemical analysis of a CBD product. Most CBD brands test products individually, where is COA is issued for each run.
  • Broad Spectrum: The pure oil extracted from hemp that contains all the same cannabinoids, terpenes and other beneficial plant molecules that are present in the oil except for THC.
  • Full Spectrum: the complete oil extracted from the leaves and flowers of the hemp plant so that all of the cannabinoids present in the plant such as CBD, CBG, CBN, THC, terpenes and other beneficial plant molecules are present in the oil.
  • Entourage Effect: The interdependent action of cannabinoids and terpenes, on the human endocannabinoid system, when present together, act synergistically to amplify each other’s effects to provide the optimal physical benefits.
  • Terpenes: A large and diverse class of organic compounds, produced by a variety of plants, that often have a strong odor and may protect the plants that produce them by deterring herbivores and by attracting predators and parasites of herbivores.
  • Topicals: Anything that can be applied externally, including lotions, salves, lip balm, and more.
  • Edibles: Anything that can be consumed, including pills and capsules, oils and tinctures, vaping and even pet products!

Our Aspen office provides us with great accessibility to the Colorado farms where a lot of the country’s hemp is grown, and therefore, to the heart of the CBD industry. If you’re interested in learning more about the CBD industry, call our Aspen office at 970.452.2195, our Fort Lauderdale office at 954.723.9350, or email us at info@dureeandcompany.com.

  

 

About Durée & Company – Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in yachting, business, fashion, hospitality, travel, wellness and CBD, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!