Many people like to use the phrase “lazy summer days.” At Durée & Company, we don’t. Summer is a time for us to focus on revitalizing ourselves and our firm.
In fact, we feel so strongly about using the summer as a time to recharge and concentrate on growing our business, that we were featured in the July 1 Miami Herald article, “Lazy summer days are time to recharge” by Cindy Krischer Goodman.
In the article, our president Durée Ross talks about how she uses summertime to refresh in her family life and at work. Not only did she take the opportunity to spend time with her husband at their home in Aspen, Colo., but she’s also focusing on work areas that may not get enough attention during busier months: updating her bio and website, and reenergizing the firm’s marketing pieces.
Our client VSBrooks ADVERTISING was also featured in the article. Managing partner/co-founder Diana Brooks discussed how she encourages her staff to recharge from Memorial Day to Labor Day by shutting down at 1 p.m. on Fridays. Her staff also enjoys summer perks such as two-hour long catered lunches on Thursdays, and yoga once a week. All of this rejuvenation provides the perfect mindset to gather the staff once a week for a brainstorming meeting about the agency and client growth. Plus, Diana took a two-week vacation with her daughter to the Bahamas.
At Durée & Company, we’re all about recharging. And “lazy”… nope. We prefer the phrase “refreshingly constructive.”