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Optiwow Simplifies Back-to-School Shopping With “Eye-Catching” Website

By August 5, 2014May 23rd, 2018No Comments
optiwow eyewear for the stylish kiddo

OPTIWOW_regBackpack, check. New shoes and spiffy clothes, check. Classroom supplies, check. Glasses?

Yes, glasses. All the preparation for successful learning means nothing, if your child cannot see the board. Just ask Ivonne Goldstein and her husband, Dr. Roberto Warman, an acclaimed pediatric neuro-ophthalmologist, and one of the newest clients of Durée & Company. They are creators of the next generation of online optical with their recently launched, the only online optical shop dedicated exclusively to kids and teens. Check out this news segment that we recently secured for on WSVN-7.

Since shopping for glasses is another stop during an already busy time, was designed to help take the hassle out of the process. The site offers kids and teens access to a reasonably-priced, large selection of attractive, well-fit, high quality, age-appropriate prescription eyewear. Parents can shop for eyeglasses, sunglasses, sports goggles, swim goggles, diving masks, eyewear for kids and teens with Down syndrome, and more.

Owners of Pediatric Ophthalmology Consultants at Miami Children’s Hospital for more than 25 years, Goldstein, CEO of, and Dr. Warman created the site when their optical shop of the same name – Optiwow – recently celebrated 15 years in business.’s extensive eyewear selection is featured on the easy-to-navigate website, allowing the customer to choose glasses based on a child’s age and gender. The site also provides frame shape guides and a virtual try-on application to test the frame styles on the child’s face.

“We know children’s optical needs and eyewear, and with, we are creating an experience similar to visiting our pediatric optical shop,” said Goldstein. “Our customers have access to a wide array of excellent choices and high quality eyewear from the comfort of their living room.”

We at Durée & Company are excited to add to our family of clients, just in time to make your back-to-school shopping easier. How’s that for timing?

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