Skip to main content
PR Tools

What It Takes: Luxury Real Estate Public Relations

By January 16, 2018June 6th, 2018No Comments

From South Beach to Aspen and beyond, Durée & Company’s real estate clients include some of the top realtors and developers in the industry. And, we understand that telling the right story is the key to securing national coverage. In the last year, our team has secured numerous features in outlets such as the Robb ReportLA TimesCrain’sDaily MailMansion Global and The Wall Street Journal, among others. Below, we share our checklist for pitching to media and earning fantastic coverage for our clients –

  1. Find the Angle

Each client and property has an extraordinary story to tell and our goal is to showcase these personal narratives, as well as the features that make a property unique and newsworthy. There are multiple angles to every story, and our team uses these to connect with the right reporters and outlets. This crucial first step sets us up with valuable knowledge for the rest of our process.

  1. Show the Story

With the rise of digital media, we utilize video and images alongside compelling press releases and pitches for each client. These tools allow reporters to immerse themselves in each property and what it has to offer. It’s about providing reporters and editors with a high-quality and complete package to share with their audience.

  1. Strategize

Strategy is where our agency shines and what makes the difference for our clients. Our years of experience and relationships with media shape our approach in selecting stories to share with a publication. Whether it’s a celebrity, amenities, or local focus, we make sure our pitches are tailored for the outlet and reporter. This step takes forethought and patience! Playing the long game is one of the reasons we were able to recently secure four real estate features in The Wall Street Journal in four weeks.

For Durée & Company, high-end real estate public relations is an area of exciting potential. We can’t wait to show you more of our work.




About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Leave a Reply