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New Year Resolutions by D&Co

By December 29, 2015May 23rd, 2018No Comments
new year 2016 champagne gold

New year holiday table setting with champagne. Celebration. Place setting for new year eve. Holiday decorations. Served tableAs the new year is quickly approaching, the team at award-winning PR firm Durée & Company has been thinking about our New Year resolutions. Yes, we all want to workout more and eat healthier, but our goal was to think outside of the box to create resolutions that are, well, a little more exciting than saying we want to eat more vegetables. Take a look at our list of new year resolutions here:

Embrace your travel bug.
Right now, think of one place that you’d love to visit. What’s stopping you? Make this the year that you plan trips to new locales. Explore the world while you can!

Eat at new restaurants.
There’s nothing wrong with having your staple restaurant, but we’re fortunate to live in a diverse metropolitan area with so many interesting options. Consider a resolution to eat at one new restaurant each month. This could be a fun one to invite a friend, spouse or any family member to do with you. Have you ever been to BRIO Tuscan Grille or Bravo! Cucina Italiana? They are the perfect restaurants to take care of your Italian cravings. Who knows, you may find your new go-to spot!

Read more.
Go old-school and put down the electronics before bed. Pick up the book on your nightstand and read one chapter every night before bed.

Learn a new skill.
Piano? Juggling? Yoga? We all know that one skill that we’ve always wanted to attain. Why not make 2016 the year you learn it?! Buy a keyboard and take YouTube piano lessons, get three juggling balls and learn how to juggle (maybe best not to start with eggs!) or sign up for the yoga class that your friend has mentioned so often.

Become more aware of what is going on in the world.
This is a big year, especially with the 2016 presidential election coming up. Take the time to watch the debates, read a newspaper and watch the news. Form your own opinion and decide why like a particular candidate. That is good citizenship!

The new year is a great time to reengage with your life goals. Make a three-step plan to accomplish your dreams. Write down your resolutions and put them on your fridge, frame them or create a monthly calendar reminder.

D&Co wishes you the best of luck in accomplishing your resolutions in 2016! And remember to eat your vegetables!

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!